Social Proof And Namedropping Welcome to the 4th installment of our series around agency new business websites, and in this case, social proof and namedropping. First, let’s talk about one of my favorite sitcom characters, Tahani Al-Jamil. You don’t need to know much about NBC’s The Good Place to get an idea of what’s going […]

An Adweek article and a conversation about clients who favor tactics versus problem-solving gave me inspiration for this post. Starting with the article: it’s titled It’s Time for Brands to Go Back to Basics and Entice Consumers With Strong Design and Copy, and it I think most agencies need to read it in order to help […]