Agencies Say Tool Platforms Have Work To Do


This is the second in our series of mini-infographics that highlight key takeaways from our 2018 RSW/US-Mirren New Business Tools Report.

In this infographic, we look at overall effectiveness of new business tools by category, and you told us resoundingly that there’s work to be done.

Looking at 5 of the main categories, Social Media, CRM, Marketing Automation, Target Audience Research and List Building, only Research and Lists were over 3 (out of 5) on the scale, with the others between 2 and 3.

Not stellar.

We asked agencies for open-ended responses as to the reasons why effectiveness ratings were mostly average, or below average-her are a few key takeaways:

We got burned

We have not been proactive in sourcing new, new biz tools since our disastrous experience with a few key, well-known tools.

Lack of Time And Resources

We can improve our process and improve our output. Agency time and resources are always at a premium due to existing business. Easy to rally around RFPs and Pitches. Difficult to make progress on prospecting tools and resources.

Underutilization

We only use 10% of the functionality of our HubSpot subscription, and we know it could be far more valuable in qualifying inquiries and leads online.

Multiple barriers

One part is lack of awareness of what is out there. There are also barriers for adoption of new systems, typically resulting in not wanting to pursue or invest in alternatives.

You can download our full report here: RSW/US-Mirren New Business Tools 2018 Annual Report

Author: Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.