Our e-book, 10 Agency New Business Questions, features interviews with five agency executives who have responsibility for new business within their firms.

What is interesting is that each new business leader takes a slightly different approach and succeeds.

Variables include inbound and outbound emphasis, channels for delivering thought leadership, even who within their respective firms plays a role in the new business development process.

The common denominator for each is method, or rather, a methodology.

Methodology 2

Even more fundamental is the commitment these new business champions make to the methodology, each and every day.

We’ve recently posted new case studies.

Underlying each success is a story of applying a methodology that will generate results, and commitment to working that methodology – each and every day.

Each case study features a different organization.  Each firm has different objectives, capabilities and resources, so the methodology for each varies some.

Take another look at your new business plan.  Make sure it has a strategic methodology that supports your objectives.

Importantly, be certain the person responsible for its implementation has the support of your entire team.  Every day.

Mark Sneider
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.