Agency New Business can be MADNESS. To succeed, METHOD is a critical key.
Our e-book, 10 Agency New Business Questions, features interviews with five agency executives who have responsibility for new business within their firms.
What is interesting is that each new business leader takes a slightly different approach and succeeds.
Variables include inbound and outbound emphasis, channels for delivering thought leadership, even who within their respective firms plays a role in the new business development process.
The common denominator for each is method, or rather, a methodology.
Even more fundamental is the commitment these new business champions make to the methodology, each and every day.
We’ve recently posted new case studies.
Underlying each success is a story of applying a methodology that will generate results, and commitment to working that methodology – each and every day.
Each case study features a different organization. Each firm has different objectives, capabilities and resources, so the methodology for each varies some.
Take another look at your new business plan. Make sure it has a strategic methodology that supports your objectives.
Importantly, be certain the person responsible for its implementation has the support of your entire team. Every day.