3 Takeaways – Ep. 11 – Agency New Business Directors – The 18th Month Curse

In this episode of 3 Takeaways, RSW VP of Sales, Lee McKnight Jr, talks an unfortunate reality in our industry: new business directors at agencies last, on average, 18 months.

Incredibly frustrating for agency owners when they have to deal with that revolving door.

So why is this?

The reasons are numerous, but in this video, Lee breaks it down by explaining 3 different types of new business directors, specifically in regards to why they’re hired.

In essence, three different new business director persona types, and what to look for and think about as you’re making a potential hiring decision.

I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

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