Agency New Business Positioning Archives - Outsourced Ad Agency New Business

Release Your Inner Curator: it’s good for business development (Part III)

8 Animal Traits, Ad Agency New Business Tips, Agency Positioning, Content Marketing, Uncategorized

This final post on my three-part series, Release Your Inner Curator, provides the fifth and final step in the content curation process. In addition, I’ve provided some thoughts on worthwhile curation apps available to simplify the process. Step Five: Share your curated content Sharing your findings can be as simple sending them in an email […]

Miguel Trejo

Miguel Trejo is Director of Marketing Communications for RSW/US where he oversees ongoing content strategy and development for client new business programs. However, when night falls you might catch him performing with his improv troupe or enjoying a board game with his family.

October 26, 2016/by Miguel Trejo

Is the Agency New Business Garden Planted for a Good Harvest?

Ad Agency New Business, Agency New Business Methodology, Agency Positioning, New Business Development Positioning, New Business Development Reports, New Business Development Tools, Strategy, Uncategorized

Seasonal habits die hard. It just feels like agency new business planning should be in the air! Years ago, as a Consumer Marketing Manager for top household cleaning products, spring brought flowers, birds returning from winter homes, and the hatching of the business planning process for the upcoming calendar year. It’s highly likely that the […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

May 12, 2016/by Mark Sneider

Tim Williams, Ignition Consulting Group: Beware the Confirmation Bias

Ad Agency New Business, Ad Agency New Business Tips, Agency Positioning, New Business Development Challenges, New Business Development Positioning, New Business Development Reports, Thought Leaders, Uncategorized

Is your firm practicing the Confirmation Bias? That’s the question Tim Williams, Founder and Managing Director of Ignition Consulting Group, asked himself when considering agency responses to survey questions he provided for the recent RSW/US Thought Leader Survey. Over two-thirds of agencies believe their positioning is unique relative to other firms. However, when […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

April 7, 2016/by Mark Sneider

Michael Gass – Founder, Fuel Lines Business Development: Lose Your Fear of Positioning

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Reports, Thought Leaders, Uncategorized

If you’ve had the opportunity to read the RSW/US 2016 Thought Leader Survey Report, perhaps the section featuring questions from Michael Gass has sparked some new ideas for you on inbound and social media strategies to support your agency new business program. The Founder of Fuel Lines Business Development, Michael is an industry expert on […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

March 23, 2016/by Mark Sneider

Tim Williams-The Ignition Group: Agency New Business Success is NOT about LOCATION!

Ad Agency New Business, Ad Agency New Business Tips, Agency Positioning, Brand Ambassadors, New Business Development Challenges, New Business Development Positioning, New Business Development Reports, Thought Leaders, Uncategorized

If in Real Estate, it’s all about location, location, location, in Agency New Business, it’s all about Position, Position, Position. The importance of a strong, differentiated agency position is a clear theme of our 2016 Thought Leader Survey Report. Tim Williams, one of our Thought Leader Panelists is the Founder and Managing Director of The […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

February 24, 2016/by Mark Sneider

Is Agency Positioning Relative?

Ad Agency New Business, Agency Positioning, New Business Development Positioning, Thought Leaders, Uncategorized

In physics perhaps, position is relative. In the agency new business world, however, a “relative position” could place you off the chart. Of the many intriguing insights exposed through our 2016 Thought Leader Survey, one is: Although the six participating Thought Leader panelists posed questions across a range of topics, the importance of strong, differentiated […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

December 15, 2015/by Mark Sneider

5 Agency New Business Positioning Examples You Need To Avoid

Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, New Business Development Challenges, Uncategorized

Agency New Business Positioning is one of the most difficult early challenges for agencies when creating a new business strategy. It’s one of the first steps in our process as a new business development firm and understandably, it can be daunting for many agencies. Why? A few reasons: too close to it all, too many individuals […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

November 2, 2012/by Lee McKnight Jr

Agency New Business Positioning-All The Same?

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, Uncategorized

A tale of agency new business positioning from sunny California: We were there for a new client kickoff, had beautiful weather and an hour or so before the meeting and decided to take in the neighborhood. We essentially walked around the same block a few times and the second time around, I noticed a Mandarin restaurant that I could have sworn was on the other side of the block. Well, there were in fact two Mandarin restaurants in the same block. While not shocking, it was strange that they would do so little to differentiate themselves. Not knowing how old each restaurant was, perhaps the neighborhood just really loved their Mandarin cuisine? Agency New Business Positioning-All the Same Fast forward to a few hours later in our new […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

December 8, 2011/by Lee McKnight Jr

Posts

Release Your Inner Curator: it’s good for business development (Part III)

Is the Agency New Business Garden Planted for a Good Harvest?

Tim Williams, Ignition Consulting Group: Beware the Confirmation Bias

Michael Gass – Founder, Fuel Lines Business Development: Lose Your Fear of Positioning

Tim Williams-The Ignition Group: Agency New Business Success is NOT about LOCATION!

Is Agency Positioning Relative?

5 Agency New Business Positioning Examples You Need To Avoid

Agency New Business Positioning-All The Same?

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