Agency New Business Tip-Anchor the Case Studies on Your Site
Putting case studies on your agency’s web site is a sound strategy for agency new business—and can give prospects an immediate sense of what you can deliver.
However, agencies often place these on a dynamic slider that has a generic page designation, usually something like:
agencyname.com/case-studies.
Placing all of your work online in this way short circuits the ability to direct a prospect to a particular sample or project.
A tip: By including an anchor tag within a post or page, you can place links that will allow the reader to jump to the specific examples you want them to see.
At RSW/US, we often send prospects a series of emails with links to individual case studies.
If this content is online, and on a dynamic slider, adding the anchor tag can give your NBD not only a great selection of choices, but also the opportunity to send them in a sequence—which increases their outreach to the prospect.
Lee McKnight Jr
I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.
