RSW/US Surveys Paint the Picture of the Agency of the Future.


It’s a jungle out there – so we’ve put together an infographic and video series on the 8 animal traits your agency needs to survive the future. In this first video, we introduce the series and chart the course for the fun and informative videos that will follow, one animal trait per week.

Click below to watch the introductory segment to the Agency of the Future video series.

Agency of the Future

You can see and download the full Agency of the Future infographic right here.


Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.