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Advertising industry

RSW/US Survey: Is the Advertising Industry Adapting Well to the Modern World? Good news, Agencies!!  Marketers say yes. This is an upbeat finding of the RSW/US 2016 Agency New Business Survey Report: marketers generally see the advertising industry adapting well to the “modern world”. Our recent post,  If our Agency new Business Survey was a […]

The Ad Agency of the Future: Predictions from PepsiCo, Procter & Gamble, Publicis and More

The Advertising Age article, The Ad Agency of the Future Is Coming. Are You Ready?, is one that you may have seen.  If you haven’t, set aside some time to read it. As industry leaders from Procter & Gamble, Wunderman, PepsiCo, Omincom and others describe their views of the “Ad Agency of the Future”… how […]

Does Your Culture Fuel Passion?

Over the past few weeks, our posts have presented the Agency of the Future, describing traits agencies will need to flourish in our rapidly evolving industry. Several traits we presented described how agencies can continuously grow in value as a partner to their clients.  Others centered on becoming a more effective competitor as marketers consolidate agency partners. […]

Future-Proofing Your Agency: Be like a Beaver

Your new business prospects are looking for something to sink their teeth into.      As our series on future-proofing your agency has illustrated, marketers are consolidating agencies, and agencies are intensifying their agency new business efforts. Amid this increasingly competitive activity, marketers are telling us they receive information from hundreds of agencies who sound […]

Future-Proofing Your Agency: Be like a Chimpanzee

This chart probably makes the point best:  Marketing Technology has EXPLODED over the past five years. In 2011, the Chief Marketing Technologist Blog identified 100 Marketing Technology firms.  As of January this year, that number approached 1900.  Little doubt it will have passed the 2000 mark by the time January rolls around again. So what […]

Future-Proofing Your Agency: Be like a Gray Wolf

The numbers are enough to make you howl.  Our recent survey shows: 59% of Marketers told us they have been consolidating agencies recently. 63% indicated they expected this trend to continue. At the same time, 88% of agencies say they are getting more aggressive with new business strategies. Accordingly, 79% of Agencies indicate the industry […]

Future-Proofing Your Agency: Be like a Mountain Goat

On a regular basis, we survey Marketers individually for input that establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to assess the ability their agency exhibits in keeping pace with the evolution of digital marketing.   With only 47% of Marketers saying their agency is ahead of the “digital […]

Future-Proofing Your Agency: Be like a Honey Bee

If an outside observer remarked that your agency team appear “as busy as bees”, that could be a good thing. Particularly, if they are busy on the right things – things that matter for moving your clients and your own firm forward. However, that’s not what is most important about the Honey Bee when it […]

Future-Proof Your Agency: Be like a Badger

  Tenacious.  Competitive. These are just a couple of words to describe the Badger, one of the animals highlighted in our Infographic, 8 Animal Traits You Need to Future-Proof your Agency. It’s fairly obvious that these are traits an Agency needs to possess for success.  But yet another trait of the Badger is very relevant […]

Future-Proof Your Agency: Be like a Horse

A survey that we run continuously with Marketers individually establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to rate how reliable their agency is in consistently doing an excellent job on a 10-point scale. This goes beyond creative, media planning and buying; it includes the agency’s ability to […]