Posts

Is Agency Positioning Relative?

  In physics perhaps, position is relative. In the agency new business world, however, a “relative position” could place you off the chart. Of the many intriguing insights exposed through our 2016 Thought Leader Survey, one is: Although the six participating Thought Leader panelists posed questions across a range of topics, the importance of strong, differentiated […]

Future-Proofing Your Agency: Be like a Beaver

Your new business prospects are looking for something to sink their teeth into.      As our series on future-proofing your agency has illustrated, marketers are consolidating agencies, and agencies are intensifying their agency new business efforts. Amid this increasingly competitive activity, marketers are telling us they receive information from hundreds of agencies who sound […]

Future-Proofing Your Agency: Be like a Honey Bee

If an outside observer remarked that your agency team appear “as busy as bees”, that could be a good thing. Particularly, if they are busy on the right things – things that matter for moving your clients and your own firm forward. However, that’s not what is most important about the Honey Bee when it […]

Your Fickle Marketer-Agency Relationship (Warning-Your Head May Explode)

One feature I particularly like about our surveys are the open-ended comments we include from marketers, and in our most recent report, we included 4 pages of comments from Marketers, all of which highlighted the ever fickle Marketer-Agency relationship. in the survey, Adweek provided us with the following question: What amount of an agency’s business must be focused […]

Doctor1

I have to admit, I was somewhat surprised when I read our latest National survey among marketers: 2013 RSW/US Agency-Marketer National survey. We always knew that agency specialization was important. We see it every day when we represent our clients.  The tighter we can be when we reach out on their behalf by either shouting […]