Entries by Lee McKnight Jr

Put These On Your Agency New Business T-Shirt

I own far too many t-shirts. It’s true, and I accept it. What does that have to do with anything?  Over the course of traveling and meeting/talking with agencies, I take notes on potential blog topics. Going over those notes recently, I saw several key takeaways that really would make for excellent t-shirt slogans. Granted, […]

,

Agencies Are Experimenting More Than Ever With Tools To Drive New Business

In our third and final mini-infographic highlighting key takeaways from our 2018 RSW/US-Mirren New Business Tools Report, we focus on the tools agencies are using for prospect business intelligence. This was a new category for us in 2018 and the results underlined a positive trend we saw throughout the report: Agencies are taking more time […]

, , ,

Agencies Say Tool Platforms Have Work To Do

This is the second in our series of mini-infographics that highlight key takeaways from our 2018 RSW/US-Mirren New Business Tools Report. In this infographic, we look at overall effectiveness of new business tools by category, and you told us resoundingly that there’s work to be done. Looking at 5 of the main categories, Social Media, […]

, ,

The Most Critical Criteria For Choosing New Business Tools May Surprise You

We’re kicking off a series of mini-infographics to highlight key takeaways from our 2018 RSW/US-Mirren 2018 New business Tools Report. The first, which you can download here, is based on a question from our original survey: What most impacts your consideration of new business tools? Per our report: Effectiveness or an ability to provide a […]

, ,

RSW/US Client Win-Full Service Digital Agency Focused On Entertainment

We’re not big proponents of selling ourselves too often in our blog, but creating content around client wins is a cause for celebration, and you should always take time to take a breath and celebrate the wins. Here’s a client win video our Marcom team created for an NYC client who focuses on the entertainment […]