Entries by Lee McKnight Jr

Your Biggest Agency Pain Point In 2020-3 Takeaways Ep37

In this “3 Takeaways”, we talk your biggest agency pain point in 2020: pursuing new business. Watch this episode to see if your agency fits the description of one of our takeaways, and what it means for your firm. This is a good episode to jump on board if you haven’t seen us before, and […]

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Agency Consolidation Plans Marketers Expect In 2020-3 Takeaways Ep36

In this “3 Takeaways”, we talk about agency consolidation plans marketers expect In 2020. What can you do to insulate your agency from that event? Find out in this episode. This is “3 Takeaways”, the RSW agency new business video series where we give you three takeaways to help improve your new business program. Give us a […]

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Why “Fix It Now” Doesn’t Work For New Business

We’ve all been in a situation where “Fix It Now” becomes a mantra we repeat over and over in the face of a problem that could have been avoided with preventative measures. Bill Schick, founder of MESH interactive in Boston, had an insightful post on LinkedIn around this topic, and as ever, I looked at […]

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3 Takeaways Ep35-Don’t Start With Storytelling in Agency New Business

You’ve probably read or heard a good deal about storytelling in sales in the past couple of years, but one important thing to know: don’t start with storytelling in agency new business. Just google storytelling in sales or some version of that and you will see countless articles/blog posts. When it comes to new business, […]

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Marketers Plan To Consolidate Roster Agencies In 2020

Marketers plan to consolidate roster agencies in 2020 Per our latest 2020 New Year Outlook Report, Marketers plan to consolidate roster agencies in 2020. 35% report they plan to use fewer agencies, versus 26% in 2018 and 15% in 2017. You’re shaking your head aren’t you? We’ve been here before, haven’t we? Yes, yes we […]

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3 Takeaways Ep 34 – All I want For Christmas Is A Reasonable New Client

This is 3 Takeaways Ep 34 – All I Want For Christmas Is A Reasonable New Client, the RSW agency new business video series where we give you three takeaways to help improve your new business program. Welcome to our Christmas episode-we’re talking all things new client today, and the ongoing quest to find, not […]

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3 Takeaways Ep 33 – The Ad Agency Positioning Delusion?

This is “3 Takeaways”, Ep 33 – The Ad Agency Positioning Delusion: the RSW agency new business video series where we give you three takeaways to help improve your new business program. We’ve released our 2019 Agency New Business Report and one thing we know for certain-agencies and marketing services firms like to hear about […]

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Tough Love For Your Ad Agency Positioning

Because I know you can handle it, get ready for some tough love for your ad agency positioning. A little background first: we’ve released our 2019 Agency New Business Report and one thing we know: agencies like to hear what their peers are doing to find new business success. Understandable, because you’re all so busy, […]

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3 Tips To Help Retain Your New Business Director

This is “3 Takeaways”, 3 Tips To Help Retain Your New Business Director, the RSW agency new business video series where we give you three takeaways to help improve your new business program. If you don’t know us, it’s shameless plug time: we’re an outsourced business development firm, and we’re celebrating our 15th year helping […]

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3 Tips To Help You Retain Your Recently Hired New Business Director

It’s a common question from agency principals: what can we do to help our recently hired new business director? It’s an excellent question, and one that is apparently tough to answer, as 85% of Agency New Business Directors last less than 2 Years. We’ve discussed how difficult it can be to hire an individual who […]

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