Entries by Lee McKnight Jr

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Gotta’ Show, Gotta’ Tell

Tom Martin, President of Zehnder Communications posted a few weeks ago on Ad Age’s Small Agency Diary with a piece called “Use Show & Tell to Sell Your Ideas” and while it’s not directed at agency new business per se, I thought some of the principles he discusses ally themselves nicely with a new business […]

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Social Media Peer Pressure

In keeping with the theme of our latest posts here on The ANB, Mack Collier at The Viral Garden blog had a post last week that plays nicely into our current dialogue. It’s titled Companies, Don’t fall for Social Media’s Fear Factor and brings perspective to the current social media onslaught; also adapting nicely to […]

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Everyone is calling your prospect

So, we talked about posts here on The ANB including more traditional new business methods, like the sometimes daunting cold call. While the social media component is gaining light-speed, actually speaking to someone still ranks high on the list of methods to gain new business for our marketing services clients. (We actually don’t like to […]

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“Get on Twitter” is not a Social Media Strategy

This blog continues to be a source of motivation for us at RSW/US as we think about better ways to present valuable new business content amongst the myriad other blogs clamoring for your attention; specifically in terms of content that will benefit agencies and clients alike. So in that spirit, we want to bring in […]

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Isolation Booth Part II

The comments from the PJA agency new business post are well worth a look and there’s one in particular that I might say is RSW’s mantra (or one of them): Agency new business development, irrespective of the strategies or tactics employed, is not a part-time proposition. You can’t just drop into the new business landscape […]

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The Ad Agency New Business Isolation Booth-Don’t Get In It

A strong ad agency new business post from Phil Johnson at agency PJA on Advertising Age’s Small Agency Diary. Phil lays out a brief yet concise recap of the agencies new business development history. The below paragraph describing their early process encapsulates how so many agencies handle new business and we hear some version of […]

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I Wonder If You’ve Seen This

You’re going to see some upcoming pieces on agency new business prospecting outside the realm of social media, but I’ve been meaning to post this video from Common Craft, a small company in Seattle, Washington. They were founded as an online community consulting company and started making videos in 2007. I imagine if you see […]

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Landing Pages and Agency New Business

Category/Sector specific landing pages have been an ongoing agency new business tool we’ve utilized with many of our clients. Roberta Rosenberg at Copyblogger does a nice “landing page makeover” as part of the blog’s tutorials on landing pages, and while the post is about Cars Helping America, and helping to increase more people donating cars […]

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Communication, Perception and the Waiting Game

We’re pleased to have a piece on Second Wind’s site this week. It’s called Communication, Perception and the Waiting Game and is a continuation of insights into our 2009 1/2 Client-Agency Economic Outlook Report. To read the piece, click here. In the piece, and in our business, we’re focusing on how best to use these […]