Have you watched Lifetime network’s Married at First Sight? If you’re unfamiliar, the premise is singles, yearning for a life-long partnership, who agree to a provocative proposal: getting legally married to a stranger the moment they first meet. The couples don’t meet until they walk down the aisle and see each other face-to-face, for the […]
How do you combat the agency new business dime-a-dozen mentality? Have you heard someone say, “agencies are just a dime a dozen”? Makes your blood boil? Mine too. Begs the question, “Why are agencies considered a commodity?” Maybe it’s because so many position themselves as one. I know – you care about delivering results. Your […]
Your Agency’s Website Is A Visual Elevator Pitch. Wikipedia defines Elevator Pitch as a short sales pitch, that is a summary used to quickly and simply define a process, product, service, organization, or event and its value proposition. Does your agency’s website tell your target audience who you are, what you do, and your value? In […]
