Why Agency New Business Prospect Lists Need The Human Touch It can be tough to search for new opportunities while maintaining your current client load, and creating solid prospect lists is equally as tough. Across the board, it can be difficult to know how to prospect for new business effectively. Where do you even begin? […]
As we wrap up our content focus on our 2020 Agency New Business Report, I read a few articles recently that tie in nicely to a key stat I haven’t discussed yet. 63% of agencies stated their agency’s positioning is “somewhat unique” . . . and 23% indicated their positioning is “extremely unique”. Interestingly, last year in […]
We’re continuing with our third and final episode, Optimism & A Few Reasons To Have It , based on our 2020 Agency New Business Report, which you can download below. In our first two episodes, we had some sobering stats around new business so far in 2020, but there are reasons for optimism looking forward. For today’s […]
2020 Agency New Business Report – Part 2: Small Agencies Have Work To Do We’re continuing from our last episode based on our 2020 Agency New Business Report, which you can download at no cost at the URL at the end of this post. In that episode we talked new business success and opportunities, what that looked like, and in this episode, we get […]
While COVID-19 initially disrupted new business efforts this year, small and mid-sized agencies see some key advantages over larger firms, as taken from our annual RSW 2020 Agency New Business Report: Perspective On The Agency New Business Environment, 2020 and Beyond. This is the 10th year of the survey and we present comparable data available […]
For this post, I want to give a shout-out-to all of you in the new business trenches, every mighty salesperson, whether you’re a new business director or a partner at your firm. It’s no newsflash to point out that this business is hard. A short, entertaining story to illustrate my point (at my expense): When […]
Some agencies, in regards to their new business program, have a mindset that first meetings with a prospect should be solid gold and close fairly quickly. Those agencies tend to have three things in common: they’re 1) erratic in new business strategy, 2) hire and fire new business personnel fairly often, and 3) are generally […]
Social Proof And Namedropping Welcome to the 4th installment of our series around agency new business websites, and in this case, social proof and namedropping. First, let’s talk about one of my favorite sitcom characters, Tahani Al-Jamil. You don’t need to know much about NBC’s The Good Place to get an idea of what’s going […]
RSW Agency New Business Website Series, Pt. 3: Minding Your Website Analytics Without Going Down the Rabbit Hole Welcome to the 3rd installment of our series around agency new business websites, in this post, we’re talking website analytics. If you haven’t yet, this series provides further context around our latest eBook, A Guide To Help […]
RSW Agency New Business Website Series, Pt. 2: SEO, or How I Learned To Stop Worrying And Love The Metadata Welcome to the 2nd installment of our series around agency new business websites, and in this case, SEO. In our previous edition, we covered the thought processes and design adjustments that make all the difference […]
