The ongoing new business challenge for agencies: who drives new business? Is it the principals, a new business hire, a firm like ours? And if it’s a new hire, how to find that truly great agency new business director? All the above options are, of course, viable, although agencies tend to go the hiring route. We’ve written quite a few […]
Agency New Business Website Series, Pt. 1: Is Your Agency Website Driving New Business Away? Welcome to the first in a series of posts about building better agency new business websites. Your agency website is the hardest working member of your new business team. Period. Yet, as important as it is for an agency website […]
It’s never a good situation to be behind the new business 8 ball. And there are many agencies who paused new business over the past several months that are now kicking things back in. That’s good, I commend that, but many of you may also be in a place where you need that closed business NOW, essentially. Being […]
Welcome to the 5th and final post in our series on crafting a better new business case study. We’ve covered many of the fundamentals over the past few weeks but in the following post we’ll be addressing a problem that is surprisingly common for agencies embarking on their new business journey. How do you write […]
The materials you’ll want to gather before writing a case study Welcome to part 4 of our series on creating a case study. If you’ve been following these posts over the past several weeks, then you’ve chosen your audience, you know to make the client the star of the story, and you’ve landed on which […]
Agency New Business Case Study Series, Part 3: Picking A Format For the next entry in our case study blog series, we’re talking channel. Where should your case studies live, how should they change based on the distribution channel, and how can you use strategic deployment in each of your prospecting channels to make the […]
RSW Agency New Business Case Study Series, Pt. 2: Case Studies Aren’t About You In the first part of our New Business Case Study Series, we talked about finding and knowing your audience. You’ve done your homework, know your reader, and are beginning to have visions of the massive success your shiny new case studies […]
Hey, hope everyone’s doing OK, this is episode 41, “New business ideas from an agency in the trenches”. First, thanks to all of you at agencies and PR firms that have given us feedback-we really do hope these episodes help as you’re trying to figure out how to keep your new business efforts going. And […]
We know there’s a large amount of content around COVID-19 right now, but we hope our latest report, Agency-Marketer Response to COVID-19 Survey Report, will be of particular interest to you and other firms out there. Specifically, because we surveyed your peers, but also marketers, on their response to the situation. You can download here. Our report covers spending […]
Welcome to “3 Takeaways”, episode 40, “Prospecting Prep for Agencies – Now and in the Future”. If you didn’t see our latest video, episode 39, view it here. We’re talking about making adjustments to your agency new business strategy and to prospecting. As we’ve discussed before, you can’t stop the new process, it’s more important […]
