We know there’s a large amount of content around COVID-19 right now, but we hope our latest report, Agency-Marketer Response to COVID-19 Survey Report, will be of particular interest to you and other firms out there. Specifically, because we surveyed your peers, but also marketers, on their response to the situation. You can download here. Our report covers spending […]
Welcome to “3 Takeaways”, episode 40, “Prospecting Prep for Agencies – Now and in the Future”. If you didn’t see our latest video, episode 39, view it here. We’re talking about making adjustments to your agency new business strategy and to prospecting. As we’ve discussed before, you can’t stop the new process, it’s more important […]
In this post, I’m giving you six tips to help your new business prospecting this week-I hope you’re all doing OK and staying safe. To kick things off, I’m guessing as well-intentioned as a lot of the messaging has been this past week, “uncertain times” is going to be at the top of the list […]
In this “3 Takeaways”, we talk your biggest agency pain point in 2020: pursuing new business. Watch this episode to see if your agency fits the description of one of our takeaways, and what it means for your firm. This is a good episode to jump on board if you haven’t seen us before, and […]
In this “3 Takeaways”, we talk about agency consolidation plans marketers expect In 2020. What can you do to insulate your agency from that event? Find out in this episode. This is “3 Takeaways”, the RSW agency new business video series where we give you three takeaways to help improve your new business program. Give us a […]
We’ve all been in a situation where “Fix It Now” becomes a mantra we repeat over and over in the face of a problem that could have been avoided with preventative measures. Bill Schick, founder of MESH interactive in Boston, had an insightful post on LinkedIn around this topic, and as ever, I looked at […]
You’ve probably read or heard a good deal about storytelling in sales in the past couple of years, but one important thing to know: don’t start with storytelling in agency new business. Just google storytelling in sales or some version of that and you will see countless articles/blog posts. When it comes to new business, […]
Marketers plan to consolidate roster agencies in 2020 Per our latest 2020 New Year Outlook Report, Marketers plan to consolidate roster agencies in 2020. 35% report they plan to use fewer agencies, versus 26% in 2018 and 15% in 2017. You’re shaking your head aren’t you? We’ve been here before, haven’t we? Yes, yes we […]
This is 3 Takeaways Ep 34 – All I Want For Christmas Is A Reasonable New Client, the RSW agency new business video series where we give you three takeaways to help improve your new business program. Welcome to our Christmas episode-we’re talking all things new client today, and the ongoing quest to find, not […]
This is “3 Takeaways”, Ep 33 – The Ad Agency Positioning Delusion: the RSW agency new business video series where we give you three takeaways to help improve your new business program. We’ve released our 2019 Agency New Business Report and one thing we know for certain-agencies and marketing services firms like to hear about […]
