Because I know you can handle it, get ready for some tough love for your ad agency positioning. A little background first: we’ve released our 2019 Agency New Business Report and one thing we know: agencies like to hear what their peers are doing to find new business success. Understandable, because you’re all so busy, […]
This is “3 Takeaways”, 3 Tips To Help Retain Your New Business Director, the RSW agency new business video series where we give you three takeaways to help improve your new business program. If you don’t know us, it’s shameless plug time: we’re an outsourced business development firm, and we’re celebrating our 15th year helping […]
We at RSW/US celebrated our 15th birthday this past week! 15 years of helping marketing service firms find and win new business. Been quite the ride for sure! Recession. Recovery. The Digital Coming of Age. Data and Analytics. Marketing Technology Explosion. In-House Agencies. Big Consulting Firms. Rise in Independents. Social Media Evolution. I’m dizzy just […]
It’s a common question from agency principals: what can we do to help our recently hired new business director? It’s an excellent question, and one that is apparently tough to answer, as 85% of Agency New Business Directors last less than 2 Years. We’ve discussed how difficult it can be to hire an individual who […]
Welcome to 3 Agency New Business Tales of Terror II, our second horrifying Halloween episode of “3 Takeaways”, our agency new business video series where we focus on one new business category and give you three takeaways to help improve your new business program. I’m your host on this dreaded tour, Lee McKnight Jr, VP of […]
You’ve likely read about the disappearing CMO phenomenon, and when I say “disappearing”, I’m being almost literal. Take this article from Marketing Dive, 9 recent CMO departures that point to the radical transformation of marketing: Dunkin’s Tony Weisman announcing plans to step down last week capped off a remarkable few months that also saw leadership […]
Today we’re talking email fails in our 30th episode of 3 Takeaways. These are real sales emails I’ve gotten recently that I hope will serve as road signs to help guide you in your new business program. We all get the generic, cute, and ineffective emails from salespeople, but this first example was just irritating. […]
It’s time to address your sad, sad new business emails, it is indeed. Although I hope they’re not literally your emails, because if you’re sending out messages like the ones I lay out below, it’s time to recalibrate. We all get the generic, cute, and ineffective emails from salespeople, but I got one this week […]
We’ve just completed our first-ever Marketing Technology Survey Report and above all, we’ve found agencies and marketers find common ground, and challenges, in MarTech. You can download it here: RSW/US 2019 Marketing Technology Survey Report RSW/US President, Mark Sneider, attended this year’s MarTech West conference in San Jose and was impressed with the energy, new […]
While understanding it’s important, agencies struggle with how to add value to agency new business prospecting, and the timing of that struggle tends to kick in uniformly across firms. Here’s what I mean: when agencies decide to really give it a shot and apply themselves to a new business process, everyone’s excited. You’ve got new […]
