New Business Distraction-Lose Traction

I was in a kick-off meeting with a new agency client the other week and they asked a legitimate question: We want to add more prospect categories to the mix, but will it prove a distraction to the overall effort? This agency has a tremendous amount of experience in three core sectors, so our initial roadmap…
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Marketer Comments

Comments

Like in past New Year Outlook survey reports, we asked for marketer comments about what they felt was most troubling trend they were seeing as it related to agencies. These will just give you a flavor for where marketers’ heads are at – which hopefully can help you better manage how you deal with your…
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The Cold Water In Your Agency New Business Face!

Our latest infographic is available to download now and ideally it does serve as a little new business cold water wake up. Our latest report actually provides many reasons for you to be optimistic about this year, but it also highlights some of those areas where marketers and agencies don’t see eye to eye. Specifically, in…
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Another Agency Pitch…and Another Amazing End

Agency pitch miss

In the final phases of an agency search for one of the nation’s largest credit unions and once again, I found it amazing. I had an opportunity last week to sit through three pitch presentations from three agencies that all met the criteria of what we were looking for to support his client’s business. The…
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The 3C’s to Successful Pipeline Building

Consistency

The 3C’s to Successful Pipeline Building. Too many agencies prospect in fits and spurts. Too many agencies are terrible at marketing themselves. Too many agencies don’t take the time to build an organized new business process. Winning new business starts with building a solid pipeline of potential opportunities. Building a solid pipeline starts with developing…
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When Times Are Good…They Can Look Good

Agency New Business Hope

“We’re Starting The Year Out With A Lot of New Business, So I Think All Is Good.” Something I have heard from agencies more this January than in month’s past.  And while this is great, agencies need to think beyond what is today and plan for tomorrow – on two fronts: Investment in their business…
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Kaizen for Agency New Business

Kaizen for agency new business

Agency new business. Never static. Always changing. This includes the tools you use, the process you employ, and the people that support the program. It also includes an objective look at what’s working and not working on an on-going basis. Just left a meeting with a current marketing agency client that has been with us…
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“61 in 16!”

agency new business

61 wins for our agency clients in 2016! How sweet it is! We set closing goals for our clients every Quarter…and every Quarter this year we exceeded those goals, which made the entire RSW/US organization feel great! It was about 7 years ago (we started in 2005) that we changed the orientation of our firm…
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Mariah’s Agency New Business Lesson

Something about a dropping ball should make any performer nervous on New Year’s Eve, I would think. I know.  You’ve probably already heard far more than you ever wanted to or imagined you would about Mariah’s monumental moment on New Year’s Eve. A frustrating way to end 2016 for her, I’m sure.  Still a great…
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