Through our daily interactions – and quarterly surveys – with both marketers and agencies we see a number of dynamics and trends shaping the “agency of the future”. These forces give insight to agency capabilities and culture that will be important to success as our industry evolves. The recent CMO.com article, 15 Mind-Blowing Stats About […]
Culture in an ad agency is unique to the place and the personalities of the people running the shop. There is the outward agency persona, and then there is the inward “true” cultural persona of the agency that we all work within. Agencies are a business and the established distinctive culture of the place is […]
It’s one thing when agencies recognize their shortcomings and try to address them…but it’s a completely different story when marketers see the holes for the agencies. It’s what seems to be happening today. We recently released our latest survey report: The 2014 Agency-Marketer Business Report. The survey was completed by 110 senior level marketers and […]
Had the good fortune to speak at Magnet’s Global meeting in St. Andrews on the topic of “Agency of the Future”. An excellent group of agencies who appear to fully utilize the value of being in a global network. Not only do they seem to get along and enjoy the company of each other, but […]
In this post, we put forth 10 agency new business questions for Joe Saracino from the Erwin Penland agency in Greenville, South Carolina. Helping create success for the people they touch, Erwin Penland is one of the largest full-service advertising agencies based in the South. With offices in Greenville, S.C., New York and Detroit, the […]
The process of ad agency new business development currently takes place at a time of vast change-coming out of the recession and with tools agencies didn’t have access to even five years ago. In many ways, it’s recently gotten easier-agencies tell us that budgets are opening up and projects are more numerous. The recent trend […]
Paul Roetzer, Founder and CEO of PR 20/20, an inbound marketing agency kindly agreed to offer his perspective on one of the key agency new business discussion points coming out of our latest RSW/US survey: How do Marketers decide what agency to work with? Paul starts our interview by stating that agencies of the future will […]
I have to admit, I was somewhat surprised when I read our latest National survey among marketers: 2013 RSW/US Agency-Marketer National survey. We always knew that agency specialization was important. We see it every day when we represent our clients. The tighter we can be when we reach out on their behalf by either shouting […]
This is Part 17 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to […]
This is Part 16 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]
