The Two Headed Beast Called Chemistry

Agency Chemistry

I just completed two agency searches on the RSW/AgencySearch side of our business and both really brought to life the importance of two types of chemistry during an agency search. Chemistry as we all traditionally know it – client-agency chemistry is of central importance. If the marketing client doesn’t feel good about you or your…
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Agency Search “Consultants”

Agency Search Consultant

It’s been 4 years since starting RSW/AgencySearch and it seems that the problems that persisted in the agency search “consultants” business when we started the company, still exist today. Twice since starting the company have the 4A’s and the ANA had to come out and collectively remind search consultants that they need to put effort…
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Long Agency Review Lists = Lame Agency Search

Long agency review lists might sound like a great thing to many marketers… But in reality, they have just the opposite effect:  they harm review processes. My desire when shopping is to want to look at as many options as possible before making a decision. I know that in the end, there is a diminishing…
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Agency New Business Discussion with Paul Roetzer of PR 20/20

Paul Roetzer

Paul Roetzer, Founder and CEO of PR 20/20, an inbound marketing agency kindly agreed to offer his perspective on one of the key agency new business discussion points coming out of our latest RSW/US survey:  How do Marketers decide what agency to work with? Paul starts our interview by stating that agencies of the future will…
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Pretend Your Prospective Client Has ADD (and is not medicated)

Post by RSW/US Owner & President Mark Sneider In last week’s Mirren Business Development Conference, there were a couple of sessions led by Agency New Business Search Consultants. The challenge with sessions like this is that most of the Agency Search Consultants only deal with very large searches that typically involve much larger Agencies. Many of the Agencies attending…
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Agency Search for Mid-to-Small Agencies

Let me start by saying that if you’re a mid-to-small size agency and you want to be considered for searches that come the way of our sister group, RSW/AgencySearch, they are all about helping Marketers find better mid-to-smaller size firms.  Simply register on RSW/US’ site (at no cost to you) and RSW/AgencySearch will reach out if something fits the…
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No Consultants Required – Step It Up!

With fewer Marketers reaching out and paying for Agency Search Consultants to help them manage their searches for new agencies (click here for AdWeek article), it is time to really step up your outreach. Particularly given we’re rolling into the pre-planning/new budget setting/re-evaluate my agency season. If you don’t have a well organized agency new…
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Pain in the RFP – Part II


Recently reviewed (post mortem) an RFP response by an agency.  He was looking for some perspective/thoughts as to why they might not have been chosen to move to the next round.  He was looking for some ideas that might help him the next time their agency was offered the opportunity to participate in an agency new…
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A Pain in the RFP

In the 5 years I’ve been in the business of helping agencies find new business, I’ve heard complaint after complaint about the RFP process – from both sides of the fence – agencies and marketers. There are some firms that charge agencies to register in their database and some firms that make agencies “join” their…
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