(The following post is part 2 of the previous post, Does Snackable Content Engage Your Prospects?) Now that we’ve laid this groundwork… maybe NOW you’re ready…maybe NOW we can bring in those watermelons and I can share the secret of holding your audience’s attention. One more thing, though. How does this information apply to agency new […]

The secret of holding your audience’s attention lies in the noblest of gourds, the watermelon.  More specifically, what you do to that watermelon and more precisely how you do it. But more on that…later. This year our marketing communications team once again attended the Content Marketing World Conference & Expo in sunny Cleveland.  As usual, […]

This final post on my three-part series, Release Your Inner Curator, provides the fifth and final step in the content curation process. In addition, I’ve provided some thoughts on worthwhile curation apps available to simplify the process. Step Five: Share your curated content Sharing your findings can be as simple sending them in an email […]

  If you read our recent post, “Is your blogging bad? Maybe you should try content curation…,” you may be starting to feel your inner curator stirring.  The post introduced the idea of content curation for new business development. Over the next three weeks, we’ll show the steps you can take to gear up a […]

Your blog, no matter how good it is, will never beat the internet.  It just can’t. For an agency, seeking to engage with an audience by adding value to their lives with meaningful content, here’s one stat to consider.  According to WordPress, their users produce 64.3 million new posts a month! 64.3M with a capital […]

I just spent the last few days at the Content Marketing World 2016 Conference in Cleveland, and this is the first post in a series that will cover what I suspect are the most significant trends that are already shifting the way the marketing industry works. One key message that underscored a great many keynotes […]