While understanding it’s important, agencies struggle with how to add value to agency new business prospecting, and the timing of that struggle tends to kick in uniformly across firms. Here’s what I mean: when agencies decide to really give it a shot and apply themselves to a new business process, everyone’s excited.  You’ve got new […]

Seemingly a constant topic of agency new business discussion, are in-house agencies losing luster? Granted, it’s only one report, but in a survey of marketers by the ANA, 63% report challenges around keeping in-house agency talent energized. Rejoice!  You no longer have to worry! All kidding aside, I mentioned in a previous post (How Is […]

We’re excited to partner with Mirren again this year to release the RSWUS-Mirren 2017 Agency New Business Tools Report. Thank you to all of you who participated, we had a solid turnout of 400 agencies this year. You can download it at no cost here! We’re consistently told by agencies that this report holds up as a […]

  Our 2016 Thought Leader Survey presented questions from six industry Thought Leaders about current developments and trends in the industry.  Each panelist also offered a piece of agency new business advice. Best-selling author and consultant, Jay Baer is one of the contributors to the survey.  Jay’s blog, Convince and Convert, is the #1 content […]

To project or not to project? That is the question. Turn the clock back to 2005 when I started RSW/US and agencies could be much more discriminating. They didn’t have to accept project work, they could be more selective relative to their client base, and if you were a big networked agency, you could dismiss […]

A distinct flip-flop in Agency-Marketer forecasts appeared in the New Year Outlook Survey we recently completed. Since 2011, in each annual RSW/US New Year Outlook Survey, we have asked these two questions: Of Marketers: Thinking about the year ahead, how do you anticipate your marketing spending (across the board) will change, if at all (in comparison […]

Ever put a bumper sticker on your car? I have – usually during political election seasons. Bumper stickers typically very clearly and very succinctly articulate an idea or a position. If you had to create a bumper sticker for your agency, what would it say? How would it define your point of difference in a […]

It was back in 2012 that I first experienced Hubspot’s Inbound conference. I was asked to speak on topics related to agency – marketer relationships. In 2012, I remember thinking “holy cow…this is like a revival…everybody is drinking the kool-aid!”   Thousands of marketers and agencies hanging on the edge of everything told to them about […]

This past week Tony Mikes, the founder of Second Wind, passed away after a year-long struggle with brain cancer. In 1988, after many years as an agency owner, Tony founded Second Wind: his self-professed “second life.” Tony felt strongly that smaller agencies needed resources and information designed to help them build better agencies and it […]

Last year, we asked Peter Caputa, VP of Sales at HubSpot, if he might provide some perspective around what was then, our most recent survey, The RSW/US-Mirren 2014 New Business Tools Report, and Peter was kind of enough to pen a guest post for us. Peter’s post corresponds to one of the chapters in our […]