While understanding it’s important, agencies struggle with how to add value to agency new business prospecting, and the timing of that struggle tends to kick in uniformly across firms. Here’s what I mean: when agencies decide to really give it a shot and apply themselves to a new business process, everyone’s excited. You’ve got new […]
Seemingly a constant topic of agency new business discussion, are in-house agencies losing luster? Granted, it’s only one report, but in a survey of marketers by the ANA, 63% report challenges around keeping in-house agency talent energized. Rejoice! You no longer have to worry! All kidding aside, I mentioned in a previous post (How Is […]
Our 2016 Thought Leader Survey presented questions from six industry Thought Leaders about current developments and trends in the industry. Each panelist also offered a piece of agency new business advice. Best-selling author and consultant, Jay Baer is one of the contributors to the survey. Jay’s blog, Convince and Convert, is the #1 content […]
To project or not to project? That is the question. Turn the clock back to 2005 when I started RSW/US and agencies could be much more discriminating. They didn’t have to accept project work, they could be more selective relative to their client base, and if you were a big networked agency, you could dismiss […]
Ever put a bumper sticker on your car? I have – usually during political election seasons. Bumper stickers typically very clearly and very succinctly articulate an idea or a position. If you had to create a bumper sticker for your agency, what would it say? How would it define your point of difference in a […]
This past week Tony Mikes, the founder of Second Wind, passed away after a year-long struggle with brain cancer. In 1988, after many years as an agency owner, Tony founded Second Wind: his self-professed “second life.” Tony felt strongly that smaller agencies needed resources and information designed to help them build better agencies and it […]
Last year, we asked Peter Caputa, VP of Sales at HubSpot, if he might provide some perspective around what was then, our most recent survey, The RSW/US-Mirren 2014 New Business Tools Report, and Peter was kind of enough to pen a guest post for us. Peter’s post corresponds to one of the chapters in our […]
Through our daily interactions – and quarterly surveys – with both marketers and agencies we see a number of dynamics and trends shaping the “agency of the future”. These forces give insight to agency capabilities and culture that will be important to success as our industry evolves. The recent CMO.com article, 15 Mind-Blowing Stats About […]
Culture in an ad agency is unique to the place and the personalities of the people running the shop. There is the outward agency persona, and then there is the inward “true” cultural persona of the agency that we all work within. Agencies are a business and the established distinctive culture of the place is […]
It’s one thing when agencies recognize their shortcomings and try to address them…but it’s a completely different story when marketers see the holes for the agencies. It’s what seems to be happening today. We recently released our latest survey report: The 2014 Agency-Marketer Business Report. The survey was completed by 110 senior level marketers and […]
