Agency of the Future

Had the good fortune to speak at Magnet’s Global meeting in St. Andrews on the topic of “Agency of the Future”. An excellent group of agencies who appear to fully utilize the value of being in a global network. Not only do they seem to get along and enjoy the company of each other, but […]

Joe Saracino

In this post, we put forth 10 agency new business questions for Joe Saracino from the Erwin Penland agency in Greenville, South Carolina. Helping create success for the people they touch, Erwin Penland is one of the largest full-service advertising agencies based in the South. With offices in Greenville, S.C., New York and Detroit, the […]

The process of ad agency new business development currently takes place at a time of vast change-coming out of the recession and with tools agencies didn’t have access to even five years ago. In many ways, it’s recently gotten easier-agencies tell us that budgets are opening up and projects are more numerous. The recent trend […]

Paul Roetzer

Paul Roetzer, Founder and CEO of PR 20/20, an inbound marketing agency kindly agreed to offer his perspective on one of the key agency new business discussion points coming out of our latest RSW/US survey:  How do Marketers decide what agency to work with? Paul starts our interview by stating that agencies of the future will […]

Doctor1

I have to admit, I was somewhat surprised when I read our latest National survey among marketers: 2013 RSW/US Agency-Marketer National survey. We always knew that agency specialization was important. We see it every day when we represent our clients.  The tighter we can be when we reach out on their behalf by either shouting […]

This is Part 17 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to […]

agency new business

This is Part 16 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

Pitch Team

This is Part 14 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

Agency New Business

This is Part 13 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close.  The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, or are […]

Agency New Business

This is Part 12 of a 17 chapter eBook, “Agency New Business: Put On That Damn Sales Hat,” which you can download at no cost here. The eBook covers everything from pre-prospecting preparation to working opportunities to close. The majority of the eBook focuses on elements that agencies either often overlook, are too busy to consider, […]