We’ve just completed our first-ever Marketing Technology Survey Report and above all, we’ve found agencies and marketers find common ground, and challenges, in MarTech. You can download it here: RSW/US 2019 Marketing Technology Survey Report RSW/US President, Mark Sneider, attended this year’s MarTech West conference in San Jose and was impressed with the energy, new […]

While understanding it’s important, agencies struggle with how to add value to agency new business prospecting, and the timing of that struggle tends to kick in uniformly across firms. Here’s what I mean: when agencies decide to really give it a shot and apply themselves to a new business process, everyone’s excited.  You’ve got new […]

A couple of weeks ago, I had the opportunity to attend MarTech West, one of the premier marketing technology conferences in the country. They have a sister conference coming up this Fall out East.  Well worth checking out. For marketers, marketing technology matters because it’s going to make them more efficient, operate smarter, and ideally […]

I spent time at MarTech West the other week listening to keynote speakers and visiting all 80 of the exhibitors at the show.         I talked with each of these exhibitors to learn directly from them about the trends and challenges and opportunities they are facing – as well as the challenges […]