A couple of weeks ago, I had the opportunity to attend MarTech West, one of the premier marketing technology conferences in the country. They have a sister conference coming up this Fall out East.  Well worth checking out. For marketers, marketing technology matters because it’s going to make them more efficient, operate smarter, and ideally […]

I spent time at MarTech West the other week listening to keynote speakers and visiting all 80 of the exhibitors at the show.         I talked with each of these exhibitors to learn directly from them about the trends and challenges and opportunities they are facing – as well as the challenges […]