We survey Marketers regularly, and one of the questions we’ve asked: please assess your agency’s ability to keep pace with the evolution of digital marketing. With only 47% of Marketers saying their agency is ahead of the “digital curve”, a lot of agencies aren’t keeping up. Our Infographic, 8 Animal Traits You Need to Future […]
On a regular basis, we survey Marketers individually for input that establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to assess the ability their agency exhibits in keeping pace with the evolution of digital marketing. With only 47% of Marketers saying their agency is ahead of the “digital […]
Our Infographic, 8 Animal Traits You Need to Future Proof your Agency, calls out that 88% of Marketers say it’s important for their agency partner to have strong expertise in their industry. In our latest infographic video, we focus on the honey bee. And the honey bee trait most important to the Agency of the […]
If an outside observer remarked that your agency team appear “as busy as bees”, that could be a good thing. Particularly, if they are busy on the right things – things that matter for moving your clients and your own firm forward. However, that’s not what is most important about the Honey Bee when it […]
Another animal highlighted in our infographic, 8 Animal Traits You Need to Future-Proof your Agency: the Badger. Badgers are tenacious and competitive-traits every agency needs to succeed, but another trait the Badger possesses, especially relevant in this time of rapid marketing technology evolution and proliferation of media: being a “real-timer”. Just what does that mean? […]
Tenacious. Competitive. These are just a couple of words to describe the Badger, one of the animals highlighted in our Infographic, 8 Animal Traits You Need to Future-Proof your Agency. It’s fairly obvious that these are traits an Agency needs to possess for success. But yet another trait of the Badger is very relevant […]
A survey that we run annually with Marketers establishes benchmarks on how their current agency is performing. One of the questions asks them to rate how reliable their agency is in consistently doing an excellent job on a 10-point scale. This goes beyond creative, media planning and buying; it includes the agency’s ability to discern […]
A survey that we run continuously with Marketers individually establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to rate how reliable their agency is in consistently doing an excellent job on a 10-point scale. This goes beyond creative, media planning and buying; it includes the agency’s ability to […]
In business, cash is the undisputed king. Even if you generate strong revenue and incur reasonable expenses, without a steady cash flow you’ll inevitably face troubled times. This is especially true for agencies that often bill for work after it’s been completed. In essence, you are financing your own services for the client. Knowing that […]
Our first of two agency new business infographics, with data taken from our 2014 RSW/US Agency-Marketer Business Report is available to download now. Get it here.
