Marketers plan to consolidate roster agencies in 2020 Per our latest 2020 New Year Outlook Report, Marketers plan to consolidate roster agencies in 2020. 35% report they plan to use fewer agencies, versus 26% in 2018 and 15% in 2017. You’re shaking your head aren’t you? We’ve been here before, haven’t we? Yes, yes we […]

Our RSW/US 2020 New Year Outlook Report Available Now. Senior-level Marketers and Marketing Agency executives completed the 2020 RSW/US New Year Outlook survey during December, 2019. The purpose of the survey was to glean insights relative to marketer and agency perspective as each headed into 2020. You can download here at no charge. Topics explored […]

From our 2019 RSW/US New Year Outlook Survey, an interesting stat: for the first time in five years of our survey, the desire for specialist agencies dropped. And dropped 7%. OK, the sky is obviously not falling, 64% of marketers told us they’re looking for a level of specialization from the agencies they work with, […]

We’re excited to announce the 8th annual RSW/US New Year Outlook Survey Report-available to download now! Topics explored include the biggest challenges facing marketing agencies (as seen through the eyes of marketers and agencies), spending and investment expectations, the growth of specialty agencies, the importance of measuring ROI (which marketers and agencies don’t necessarily see […]

We’re kicking off a series of mini-infographics to highlight key takeaways from our 2018 RSW/US-Mirren 2018 New business Tools Report. The first, which you can download here, is based on a question from our original survey: What most impacts your consideration of new business tools? Per our report: Effectiveness or an ability to provide a […]

If you’re not feeling it yet, you will.  The changing agency and marketer landscape has significantly impacted the way agencies find and win new business. No longer can agencies exclusively rely on referrals and networking to drive the success of their firm. Once an almost exclusive source of new business for marketing agencies, referrals from […]

My post title is a stat from our RSW/US 2017 Agency-Marketer New Business Report.  We asked agencies: “Why is it harder to obtain new business?” Per the graph above, the top answer was it’s simply harder to break through to prospects. I’ll get to that shortly. Looking at the other reasons given, 38% of agencies […]

The RSW/US 60 second agency new business video series, specifically, talking Project Work. It’s been a hot topic from our 2017 New Year Outlook Report and with multiple agency principals I’ve talked to. Many agencies are embracing this ongoing trend (no, it’s not new) but just as many marketing services firms are still AOR-centric, and […]

Some things never change in agency new business development.  Like the daily “battle”, we fight trying to prove out to marketing agencies that we aren’t just another one of those hundreds of other lead generation firms with fancy names emailing agencies about how they can help them win it all. We have a number of […]

I talked about my recent inclusion in the latest HubSpot agency survey report and the risk of relying on referrals in this post. There’s some good information on pricing, rates and hiring in the report, and also an interesting section on new business. And if the key stats from that section (below) represented a new […]