Our Agency New Business Thought Leader panel generated a wealth of insight. Hopefully, you’ve had the chance to see the 2016 RSW/US Thought Leader Report, and related blog posts*. In addition to providing questions and advice for the survey, each of the six participating Thought Leaders generously shared time for a more in-depth interview around […]
We’re excited for our latest agency new business infographic (RSW/US Agency New Business Infographic: Navigate the Changing Dynamics in Agency/Marketer Relationships). We pulled the stats from our most recent RSW/US survey report (which, if you haven’t seen yet, you can download here: 2016 New Year Outlook Survey.) Download it here: 2016 RSWUS Marketer-Agency New Year […]
Not just nagging here: doing the homework on your prospects is crucial. Marketer feedback from the 2016 RSW/US New Year Outlook Survey brings up a recurring theme: marketers feeling like their agencies do not understand sufficiently their business, their industry or the challenges they face. Certainly, marketers want their current agency partners to be vested, […]
Tim Williams-The Ignition Group: Agency New Business Success is NOT about LOCATION!
Ad Agency New Business, Ad Agency New Business Tips, Agency Positioning, Brand Ambassadors, New Business Development Challenges, New Business Development Positioning, New Business Development Reports, Thought Leaders, UncategorizedIf in Real Estate, it’s all about location, location, location, in Agency New Business, it’s all about Position, Position, Position. The importance of a strong, differentiated agency position is a clear theme of our 2016 Thought Leader Survey Report. Tim Williams, one of our Thought Leader Panelists is the Founder and Managing Director of The […]
Peter Caputa IV of HubSpot: Differentiate and Articulate – Emphatically
Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, Agency Positioning, Inbound programs, New Business Development Challenges, New Business Development Positioning, New Business Development Prospecting, New Business Development Reports, Thought Leaders, UncategorizedThe importance of differentiated agency positioning comes through from yet another of the 2016 RSW/US Thought Leader Survey panelists, Peter Caputa IV. Peter is a Vice President of Sales at HubSpot, where he oversaw HubSpot’s global agency partner program from inception in 2009 to 40% of HubSpot’s new business and 2900 agency partners by the […]
Our 2016 Thought Leader Survey presented questions from six industry Thought Leaders about current developments and trends in the industry. Although each panelist presented different questions for the survey, a common thread across many of them centered on the need for an agency to have a strongly differentiated positioning. In addition to the survey questions, […]
In a recent client kickoff with an agency client, one of the principals said, “You know I get so many sales calls and emails and in the majority of them, they end with “we’d love to set some time to meet, we’d love to introduce ourselves, we’d love to. . . .something.” She went on to […]
Jay Baer of Convince and Convert: Account-Based Marketing –What’s in it for Agency New Business?
Ad Agency New Business, Ad Agency New Business Tips, Ad Agency New Business Trends, Industry Trends Impacting Agency New Business Development, New Business Development Challenges, New Business Development Prospecting, New Business Development Reports, Thought Leaders, UncategorizedOur 2016 Thought Leader Survey presented questions from six industry Thought Leaders about current developments and trends in the industry. Each panelist also offered a piece of agency new business advice. Best-selling author and consultant, Jay Baer is one of the contributors to the survey. Jay’s blog, Convince and Convert, is the #1 content […]
Our 2016 Thought Leader Survey presented questions from six industry Thought Leaders about current developments and trends in the industry. Each panelist also offered a piece of agency new business advice. Blair Enns, founder of Win Without Pitching is one of the Thought Leader panelists. Win Without Pitching is a sales and marketing training […]
My favorite part of our annual survey reports are the addendums. We get unvarnished, raw feedback from agencies and marketers that you don’t typically get to read or hear. I highly recommend you take a look at the addendum in our 2016 New Year Outlook Survey Report. It features unedited answers to a question we […]