This is the second in our series of mini-infographics that highlight key takeaways from our 2018 RSW/US-Mirren New Business Tools Report. In this infographic, we look at overall effectiveness of new business tools by category, and you told us resoundingly that there’s work to be done. Looking at 5 of the main categories, Social Media, […]
We’re kicking off a series of mini-infographics to highlight key takeaways from our 2018 RSW/US-Mirren 2018 New business Tools Report. The first, which you can download here, is based on a question from our original survey: What most impacts your consideration of new business tools? Per our report: Effectiveness or an ability to provide a […]
You’ve waited for this day: the anticipated big meeting with the oh-so-desirable prospective client. Being excited, enthusiastic and energetic is understandable, and overall a great thing: your enthusiasm, your passion for, and your understanding of the prospect’s business assure them your firm can be a good potential marketing partner. And still there are times when […]
Newsflash: selling is tough and agency new business can be even tougher. Our new business directors operate on principles of polite persistence, consistency and reaching out with value. We strive to avoid overly aggressive reach-outs, generic messaging and the crappy tricks we see some salespeople use. And speaking of those crappy tricks, here are a […]
Advertising and marketing industry changes bear fresh opportunities for new business development; they also bring fresh challenges! The pace of industry change exceeds “evolution”. Considering only the explosive growth in marketing technology – and budgets associated with it – “revolution” could be a more accurate description. A recent MarketingCharts post gives us a peek at what Marketers […]
I had the privilege of moderating a panel at the Mirren 2016 New Business Conference in NYC titled New Business Tools & Productivity Hacks, with Matt Chollett from AgencySquared, Ryan Barry from ZappiStore and Dave Currie from Winmo. The structure of the panel came from our report, RSW/US-Mirren Agency New Business Tools-2016 and we focused […]
Seasonal habits die hard. It just feels like agency new business planning should be in the air! Years ago, as a Consumer Marketing Manager for top household cleaning products, spring brought flowers, birds returning from winter homes, and the hatching of the business planning process for the upcoming calendar year. It’s highly likely that the […]
The Advertising Age article, The Ad Agency of the Future Is Coming. Are You Ready?, is one that you may have seen. If you haven’t, set aside some time to read it. As industry leaders from Procter & Gamble, Wunderman, PepsiCo, Omincom and others describe their views of the “Ad Agency of the Future”… how […]
As a participant in the 2016 RSW/US Thought Leader Survey, Jay Baer, President of Convince & Convert, posed several questions to agencies about their blogging activity. Of over 260 respondents, nearly a third (32%) admitted they do not maintain an active blog. To non-bloggers (and any not admitting their blog is not kept active), Jay […]
Peter Caputa IV, Vice President of Sales at HubSpot, offers a truth that may hurt: “Most agencies aren’t doing a good job at Inbound; they only have their toes in the water,” comments Peter, as he considers the use of Inbound for agency new business. Ideally you’ve had the chance to see the 2016 […]
