This is the second in our series of mini-infographics that highlight key takeaways from our 2018 RSW/US-Mirren New Business Tools Report. In this infographic, we look at overall effectiveness of new business tools by category, and you told us resoundingly that there’s work to be done. Looking at 5 of the main categories, Social Media, […]

We’re seeing/hearing more recently about marketers bringing work in-house. We’ve spoken to it on this blog and Digiday has a piece you should read titled Agencies see change ahead as clients take more marketing in-house. The article kicks off with a striking declaration from the P&G marketing chief: “We are now seizing back control”. Oh […]

I was pleased to be a part of HubSpot’s latest Marketing Agency Growth Report 2018. They asked me for thoughts on new business and what follows is my submission: One of the questions asked was, “What Are Your Agency’s Biggest Pain Points?” and I wasn’t surprised at the top two answers: finding new clients (60%) […]

Welcome back to Don’t Send this Email! In our past editions, Part I and Part II, we took real emails we received and broke down why they were ineffective. Really ineffective. (As in past posts, I’m not naming names of companies or people, not the point of this exercise.) What is the point? Always be […]

OK, the main goal of any first new business meeting is actually getting a second meeting, but that’s not what I’m thinking about as I write this post. Some agencies, regardless of how they’re driving their new business program, feel like first meetings with a prospect should be solid gold and close fairly quickly. Those […]

If you’re not feeling it yet, you will.  The changing agency and marketer landscape has significantly impacted the way agencies find and win new business. No longer can agencies exclusively rely on referrals and networking to drive the success of their firm. Once an almost exclusive source of new business for marketing agencies, referrals from […]

There was a panel at Advertising Week in New York of independent agency leaders who were all asked: Is now a good time to open an advertising agency? (I’m sure you have thoughts on the question.) Spoiler alert-the answer was a resounding yes from the panel and I think the recap on The Drum is […]

Do yourself a favor and read 4 Reasons the Death of Agency Culture, a Vital Differentiator, Is Near when you get a chance.  There’s a lot to digest that I can see agencies embracing, as well as vehemently disagreeing with. The points raised are important ones, and as ever, I considered the author’s stance from […]

As we bring our Agency New Business Thought Leader Series to a close, we wanted to provide a place to find all six of the interviews our owner, Mark Sneider, recorded with each thought leader. Each interview is below: Michael Gass David C Baker Laurie Mikes Drew McLellan Jody Sutter Tim Williams Thanks again to all […]

As part of our latest survey report release (RSW/US 2017 Thought Leader Survey Report), we’re focusing in on specific thought leaders and the insights unearthed from the agencies who took our survey. Drew McLellan is the focus of this post. Drew has worked in advertising for 25+ years and started his own agency, McLellan Marketing […]