Posts

We’re not big proponents of selling ourselves too often in our blog, but creating content around client wins is a cause for celebration, and you should always take time to take a breath and celebrate the wins. Here’s a client win video our Marcom team created for an NYC client who focuses on the entertainment […]

This RSW/US Client Win For a Midwest Full-Service Agency resulted from maintaining a relationship with the prospect. The prospect was settling into a new role, and so it was key the RSW new business director didn’t pounce on him, as so often happens. Instead, the RSW NBD consistently, but respectfully, stuck with the prospect, showing […]

I admire our New Business Directors. It is one of the toughest jobs on the planet. Persistent, yet polite. Skin as tough as steel. Smart, creative, strategic. Able to wear their Agencies on their sleeves and sell ethereal agency offerings with enthusiasm and zeal.   Focus On The Close It was about 3-4 years ago […]