What’s the role of your Director of Business Development, or for those of you who handle new business, what is your role? Is it seeking out the right prospects-building awareness and opening doors, or is it that, plus finishing and closing those opportunities? There are strong arguments for and against both. I lean toward the […]
I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.
