On a regular basis, we survey Marketers individually for input that establishes benchmarks on how their current agency is performing.
One of the questions asks Marketers to assess the ability their agency exhibits in keeping pace with the evolution of digital marketing. With only 47% of Marketers saying their agency is ahead of the “digital curve”, a lot of agencies are not keeping up.
We hear it all the time from Marketers: they want their agencies to be “nimble and agile”. It’s a commonly expressed desire that arches over a lot of marketing ground, including but not limited to:
- Communication strategy
- Ever evolving and emerging media
So why is being “like a mountain goat” important to Future-Proofing your agency?
Our Infographic, 8 Animal Traits You Need to Future Proof your Agency, recognizes Mountain Goats for being agile and nimble. They can often be seen scaling seemingly vertical walls.
Of course this is physical agility; in our world it’s the intellectual, creative and even emotional agility that’s critical.
Just a few ways to keep intellectual and technical muscle in your firm nimble are:
- engaging with industry thought leaders.
- reading material from within and outside the industry.
- taking classes and workshops.
And staying creatively and emotionally nimble? Again, reading, classes, workshops. Also important: supporting your team in healthy habits. Great nutrition, regular exercise and adequate sleep are keys to staying at the top of the game.
Just like the habitat of the Mountain Goat, our industry often seems to present one vertical wall after another.
Scale those walls by future-proofing your agency.
Be agile. Be nimble.
BE THE MOUNTAIN GOAT.