Inbound For Agency New Business-Build It. . . And They Will Not Come

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Too many marketing services firms treat their inbound strategy for new business like Kevin Costner in the movie Field of Dreams: “build it and they will come,” but it won’t work that way.

In this brief video, Lee McKnight, Director of Business Development for RSW/US, describes four key big-picture components of an effective inbound strategy for New Business Development.

I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

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