List Building Archives - Outsourced Ad Agency New Business

You’ve likely read about the disappearing CMO phenomenon, and when I say “disappearing”, I’m being almost literal. Take this article from Marketing Dive, 9 recent CMO departures that point to the radical transformation of marketing: Dunkin’s Tony Weisman announcing plans to step down last week capped off a remarkable few months that also saw leadership […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

Building prospect lists can be daunting – but it doesn’t have to be. If you start with a solid strategy, the execution can be simple. The goal of a list building strategy is to review the qualifiers that make up the types of companies where your best opportunities lie. In this post, I’m going to […]

Nicole Bouchard

Nicole Bouchard is the Director, List Operations at RSW/US. She manages a team of Account Executives who research, build, and ultimately execute List Development for client programs.

She has spent the last ten years “behind the scenes” working with Sales + Marketing departments, spending most of her time organizing events, data and people; all as efficiently as possible.

Nicole is a native of CT and when she isn’t spending time with her husband and two kids, you can find her at the local Crossfit box.

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Tag Archive for: List Building

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