You’ve likely read about the disappearing CMO phenomenon, and when I say “disappearing”, I’m being almost literal. Take this article from Marketing Dive, 9 recent CMO departures that point to the radical transformation of marketing: Dunkin’s Tony Weisman announcing plans to step down last week capped off a remarkable few months that also saw leadership […]

Building prospect lists can be daunting – but it doesn’t have to be. If you start with a solid strategy, the execution can be simple. The goal of a list building strategy is to review the qualifiers that make up the types of companies where your best opportunities lie. In this post, I’m going to […]