Coming fresh off the Mirren New Business Conference, I always come back with several solid takeaways I like to share. This year more than others, we had agencies ask about the efficacy of pursuing search consultants as part of a new business strategy. It’s tricky, because there are obviously some very effective consultants out there, […]
Coming off the Mirren New Business Conference, I’m reminded again that the struggles larger agencies have with new business are no different than the struggles small to mid-sized agencies go through. Different in scale? Sure, but much the same. Big Or Small-Agencies Have The Same New Business Challenges A consistent approach, agency positioning, new business […]
