RSW/US Video: More marketers moving agency services in-house

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RSW/US’s Lee McKnight with the final video in the “60 Second Series” on our 2017 New Business Outlook Report.

Specifically, we’re talking marketers moving agency services in-house.

Like the increase in project work we saw in our report, this is another trend that’s increasing in 2017.

Nearly 80% of agencies predict their clients will move some marketing services in-house in 2017 — that’s a 23% increase over 2016’s prediction.

What does that mean for your new business program?

I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

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