RSW/US’s Lee McKnight with the final video in the “60 Second Series” on our 2017 New Business Outlook Report.
Specifically, we’re talking marketers moving agency services in-house.
Like the increase in project work we saw in our report, this is another trend that’s increasing in 2017.
Nearly 80% of agencies predict their clients will move some marketing services in-house in 2017 — that’s a 23% increase over 2016’s prediction.
What does that mean for your new business program?