New Business Development Challenges Archives - Page 2 of 30

Don’t Fall Down the Agency New Business Rabbit Hole Without a Plan

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, Uncategorized

If you don’t know where you are going, any road will take you there – Lewis Carroll Developing an agency new business plan can seem an overwhelming task. Like the quote above, it really doesn’t matter which way you go, if you don’t know where you want to go. So where do you want to take […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

May 10, 2016/by Lee McKnight Jr

Your Agency Clients: The Visionary And Yes, The Desperate

Ad Agency New Business, New Business Development Challenges, Uncategorized

In a recent email exchange with an agency principal, client types came up, and this agency partner wrote: I’ve always said our company has two kinds of clients: The Desperate. Something has gone very wrong and they need a fix and pretty fast. Visionary. They know there is much more to be gained, but aren’t […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

May 5, 2016/by Lee McKnight Jr

The Ad Agency of the Future: Predictions from PepsiCo, Procter & Gamble, Publicis and More

Ad Agency New Business, Ad Agency New Business Challenges, Agency of the Future, New Business Development Challenges, New Business Development Reports, New Business Development Tools, New Business Development Webinars, Strategy, Thought Leaders, Uncategorized

The Advertising Age article, The Ad Agency of the Future Is Coming. Are You Ready?, is one that you may have seen. If you haven’t, set aside some time to read it. As industry leaders from Procter & Gamble, Wunderman, PepsiCo, Omincom and others describe their views of the “Ad Agency of the Future”… how […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

May 3, 2016/by Mark Sneider

Wrapping up the New Business Meeting – Ideas from Harvard Business Review

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, Uncategorized

Harvard Business Review recently published this article: Don’t End a Meeting Without Doing These Three Things. These “three things” at the bullet-point level are: Confirm key decisions and next steps Develop communication points Gather session feedback Considering this article through the lens of agency new business, each recommendation is relevant. Still the context needs to […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

April 27, 2016/by Mark Sneider

Jay Baer – President, Convince & Convert: Your Blog Can’t Win if It’s Only “Fine”

Ad Agency New Business Tips, New Business Development Challenges, New Business Development Reports, New Business Development Tools, RSW/US Agency New Business Resources, Thought Leaders, Uncategorized

As a participant in the 2016 RSW/US Thought Leader Survey, Jay Baer, President of Convince & Convert, posed several questions to agencies about their blogging activity. Of over 260 respondents, nearly a third (32%) admitted they do not maintain an active blog. To non-bloggers (and any not admitting their blog is not kept active), Jay […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

April 20, 2016/by Mark Sneider

Make Hay While the Sun Shines –Bigger Budgets and Agency New Business

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Reports, RSW/US New Year Outlook Survey, Uncategorized

In his timeless book, 7 Habits of Highly Effective People, Stephen Covey identifies the first habit as “Be Proactive”. Always true in agency new business, it’s particularly important to remember when times are comparatively good: to be ultra-proactive – to make hay while the sun shines. In this recently posted video, RSW/US Owner and President, […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

April 12, 2016/by Mark Sneider

Moving Agencies Forward Through New Business Acquisition Podcast

Ad Agency New Business, New Business Development Challenges, Uncategorized

We were fortunate to have Drew McLellan, of the Agency Management Institute, interview our VP of Sales, Lee McKnight Jr. for his podcast series on “Build a better Agency.” You can hear and download Drew’s interview with Lee here: Episode 26: Moving Agencies Forward Through New Business Acquisition, with Lee McKnight Jr.. Some background on the podcast, […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

April 8, 2016/by Lee McKnight Jr

Tim Williams, Ignition Consulting Group: Beware the Confirmation Bias

Ad Agency New Business, Ad Agency New Business Tips, Agency Positioning, New Business Development Challenges, New Business Development Positioning, New Business Development Reports, Thought Leaders, Uncategorized

Is your firm practicing the Confirmation Bias? That’s the question Tim Williams, Founder and Managing Director of Ignition Consulting Group, asked himself when considering agency responses to survey questions he provided for the recent RSW/US Thought Leader Survey. Over two-thirds of agencies believe their positioning is unique relative to other firms. However, when […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

April 7, 2016/by Mark Sneider

Peter Caputa IV: Inbound For Agency New Business-Practice What You Preach

Ad Agency New Business, Ad Agency New Business Tips, Inbound programs, New Business Development Challenges, New Business Development Reports, New Business Development Tools, Thought Leaders, Uncategorized

Peter Caputa IV, Vice President of Sales at HubSpot, offers a truth that may hurt: “Most agencies aren’t doing a good job at Inbound; they only have their toes in the water,” comments Peter, as he considers the use of Inbound for agency new business. Ideally you’ve had the chance to see the 2016 […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

March 31, 2016/by Mark Sneider

Holding Company Problems (They Have To Restructure)-Use Them To your Advantage

Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, New Business Development Challenges, Uncategorized

Per Adweek, Publicis Groupe CEO and chairman Maurice Lévy spoke at the 4A’s Transformation conference and said, amongst other things: “I am convinced that existing ways of agencies and particularly holding companies have to come to an end,” Lévy said. “We must invent new strategies and new ways of doing business.” And Adweek further explained: in […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

March 24, 2016/by Lee McKnight Jr

Don’t Fall Down the Agency New Business Rabbit Hole Without a Plan

Your Agency Clients: The Visionary And Yes, The Desperate

The Ad Agency of the Future: Predictions from PepsiCo, Procter & Gamble, Publicis and More

Wrapping up the New Business Meeting – Ideas from Harvard Business Review

Jay Baer – President, Convince & Convert: Your Blog Can’t Win if It’s Only “Fine”

Make Hay While the Sun Shines –Bigger Budgets and Agency New Business

Moving Agencies Forward Through New Business Acquisition Podcast

Tim Williams, Ignition Consulting Group: Beware the Confirmation Bias

Peter Caputa IV: Inbound For Agency New Business-Practice What You Preach

Holding Company Problems (They Have To Restructure)-Use Them To your Advantage

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