New Business Development Directors Archives - Page 4 of 6

Ad Agency New Business-Your Phone Will Not Ring

In our recently released survey report, 2014 RSW/US Ad Agency New Business New Year Outlook Report, 76% of Agency principals said their Agency blogs with a reasonable amount of frequency. While our experience working with agencies would dictate that number to be closer to 20%, I’ll put aside any doubts and first say this is […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

January 24, 2014/by Lee McKnight Jr

Ad Agency New Business-Is Your Agency Irrelevant?

Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Directors, Uncategorized

In a recent Ad Age post, the CCO of DDB Worldwide, Amir Kassaei, laid out three ways to fix what he called the “flawed agency model.” The first fix he posits: ‘Recognize we’re not in the ad business.” Without getting off track as to how this relates to ad agency new business, one vital point […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

January 10, 2014/by Lee McKnight Jr

The Key Ingredients To Masterful Ad Agency New Business

Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Directors, New Business Development Prospecting, Uncategorized

A paraphrased quote from an agency principal in a recent conversation: “We’re writing good content-our prospects aren’t reading it.” A verified case of “Build it and they will not come.” Unless you are a “name” agency, decision makers are not flocking to your content, that’s true. (And if you’re a “name” agency, you could argue […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

December 11, 2013/by Lee McKnight Jr

RSW/US Agency New Business Thought Leader Interview with Jay Baer

Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Directors, Uncategorized

We continue our RSW/US Agency New Business Thought Leader Video Series with Jay Baer. Jay is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. He’s also the founder of http://convinceandconvert.com and host of the Social Pros podcast. We first saw Jay speak at the BOLO […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

November 15, 2013/by Lee McKnight Jr

10 Agency New Business Questions for Steven Picanza

Ad Agency New Business, Ad Agency New Business Challenges, New Business Development Challenges, New Business Development Directors, New Business Development Prospecting, Uncategorized

Following is the third in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked Steven Picanza from the EFM Agency in San Diego, CA […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

November 11, 2013/by Lee McKnight Jr

RSW/US Agency New Business Thought Leader Interview with Michael Gass

Ad Agency New Business Challenges, New Business Development Challenges, New Business Development Directors, Uncategorized

We continue our 2013 RSW/US Agency New Business Thought Leader Video Series with Michael Gass, an international new business consultant to advertising, digital, media and PR agencies and the founder of Fuel Lines, which has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150. In this video, […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

November 6, 2013/by Lee McKnight Jr

10 Agency New Business Questions for Paul Pomeroy

Ad Agency New Business, Ad Agency New Business Challenges, New Business Development Challenges, New Business Development Directors, New Business Development Prospecting, Uncategorized

Following is the second in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked 10 Agency New Business Questions to Paul Pomeroy at ab+c in […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

October 11, 2013/by Lee McKnight Jr

5 Agency New Business Questions Agency Principals Need To Ask Their Team Now

Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Directors, Uncategorized

An article in the Executive Street blog, 5 Questions CEOs Should Ask to Energize the Next Staff Meeting, isn’t about agency new business, but does apply directly to agency new business. So all due credit to Richard Browne who wrote the article, as I’m taking a few of these questions directly from there, and altering others. So […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

October 3, 2013/by Lee McKnight Jr

7 Things Really Persuasive People (and Agencies) Do

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Directors, Uncategorized

This article in Forbes by Kevin Daum about the 7 things that really persuasive people (and in my opinion agencies) do, was fantastic! Two reasons: 1. Great advice if you’re in an agency new business role for your agency. 2. Great advice to agencies in general – relative to how they need to think […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

September 11, 2013/by Mark Sneider

From An RSW/US Ad Agency New Business Director-Win before You Even Make The Presentation

Ad Agency New Business, Ad Agency New Business Challenges, New Business Development Challenges, New Business Development Directors, Uncategorized

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou A famous quote—and no truer words were spoken when it comes to business development and winning business. Wanna know why I know this? Years ago, as an ad […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

July 30, 2013/by Lee McKnight Jr

Ad Agency New Business-Your Phone Will Not Ring

Ad Agency New Business-Is Your Agency Irrelevant?

The Key Ingredients To Masterful Ad Agency New Business

RSW/US Agency New Business Thought Leader Interview with Jay Baer

10 Agency New Business Questions for Steven Picanza

RSW/US Agency New Business Thought Leader Interview with Michael Gass

10 Agency New Business Questions for Paul Pomeroy

5 Agency New Business Questions Agency Principals Need To Ask Their Team Now

7 Things Really Persuasive People (and Agencies) Do

From An RSW/US Ad Agency New Business Director-Win before You Even Make The Presentation

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