You have a stable of clients, some you love, some, let’s face it-are a pain in the ass. (Gotta’ love them.) Cumulatively they pay the bills, but you need bigger clients. You need those two or three that will do more than just pay the bills. Fast forward to 6 months later: you’ve been pursuing […]
In our recently released survey report, 2014 RSW/US Ad Agency New Business New Year Outlook Report, 76% of Agency principals said their Agency blogs with a reasonable amount of frequency. While our experience working with agencies would dictate that number to be closer to 20%, I’ll put aside any doubts and first say this is […]
In a recent Ad Age post, the CCO of DDB Worldwide, Amir Kassaei, laid out three ways to fix what he called the “flawed agency model.” The first fix he posits: ‘Recognize we’re not in the ad business.” Without getting off track as to how this relates to ad agency new business, one vital point […]
A paraphrased quote from an agency principal in a recent conversation: “We’re writing good content-our prospects aren’t reading it.” A verified case of “Build it and they will not come.” Unless you are a “name” agency, decision makers are not flocking to your content, that’s true. (And if you’re a “name” agency, you could argue […]
We continue our RSW/US Agency New Business Thought Leader Video Series with Jay Baer. Jay is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. He’s also the founder of http://convinceandconvert.com and host of the Social Pros podcast. We first saw Jay speak at the BOLO […]
Following is the third in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked Steven Picanza from the EFM Agency in San Diego, CA […]
We continue our 2013 RSW/US Agency New Business Thought Leader Video Series with Michael Gass, an international new business consultant to advertising, digital, media and PR agencies and the founder of Fuel Lines, which has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150. In this video, […]
Following is the second in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked 10 Agency New Business Questions to Paul Pomeroy at ab+c in […]
An article in the Executive Street blog, 5 Questions CEOs Should Ask to Energize the Next Staff Meeting, isn’t about agency new business, but does apply directly to agency new business. So all due credit to Richard Browne who wrote the article, as I’m taking a few of these questions directly from there, and altering others. So […]
This article in Forbes by Kevin Daum about the 7 things that really persuasive people (and in my opinion agencies) do, was fantastic! Two reasons: 1. Great advice if you’re in an agency new business role for your agency. 2. Great advice to agencies in general – relative to how they need to think […]
