New Business Development Directors Archives - Page 6 of 6

Ad Agency New Business: Talk About the Passion

Get ready for a very unscientific post, but an important one for your new business program nevertheless. I’ve had the pleasure of speaking at length, both on the phone and in person this week, with 2 of our agency clients. As Business Development Director at RSW/US, I talk to agency principals just about every working day, […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

March 31, 2011/by Lee McKnight Jr

Ad Agencies: Focus On That 2nd Date To Close New Business

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Directors, Uncategorized

I was talking to an agency principal today about our services and asked about the challenges they’d faced in the past bringing in new business. She gave me an example of a very capable salesperson they hired who did a great job of opening doors. The problem was that was it-a door opened and then […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

March 3, 2011/by Lee McKnight Jr

How To Get Your Team Involved And Vested In Agency New Business

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Directors, Uncategorized

Getting your agency employees on the new business bandwagon can greatly enhance your chances of success in obtaining new clients. But I don’t have to tell you, it’s easier said than done; especially for mid-size and smaller agencies, as time is at a premium and taking care of clients invariably (and understandably) comes first. […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

November 17, 2010/by Lee McKnight Jr

Ad Agency New Business-It Takes A Village

Ad Agency New Business, Ad Agency New Business Challenges, New Business Development Challenges, New Business Development Directors, New Business Development Tools, RSW/US Agency New Business Resources, Uncategorized

In our recent survey on Ad Agency new business, principals of Agencies note they continue to struggle with finding and maintaining effective new business managers. 69% of all respondents in the survey stated they replaced (on one or more occasions) the new business manager they brought into the Agency to help them build business. The […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

September 17, 2010/by Mark Sneider

Why Your Ad Agency Prospecting Emails Are Getting You Nowhere

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Directors, New Business Development Prospecting, Uncategorized

I received an email from a salesperson this week that was similar to many I receive: giant blocks of text, staring at me, unyielding, from my screen. I was immediately exhausted and the delete button became my savior. Interesting that Marketing Profs had an article last week discussing this very issue, titled Two Sure Ways to Make […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

September 8, 2010/by Lee McKnight Jr

Ad Agency New Business: Talk About the Passion

Ad Agencies: Focus On That 2nd Date To Close New Business

How To Get Your Team Involved And Vested In Agency New Business

Ad Agency New Business-It Takes A Village

Why Your Ad Agency Prospecting Emails Are Getting You Nowhere

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Archive for category: New Business Development Directors

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