New Business Development Infographics Archives - Outsourced Ad Agency New Business

Agencies Say Tool Platforms Have Work To Do

Agency New Business Tools, New Business Development Infographics, New Business Development Tools, Uncategorized

This is the second in our series of mini-infographics that highlight key takeaways from our 2018 RSW/US-Mirren New Business Tools Report. In this infographic, we look at overall effectiveness of new business tools by category, and you told us resoundingly that there’s work to be done. Looking at 5 of the main categories, Social Media, […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

June 1, 2018/by Lee McKnight Jr

The Most Critical Criteria For Choosing New Business Tools May Surprise You

New Business Development Infographics, New Business Development Reports, New Business Development Tools

We’re kicking off a series of mini-infographics to highlight key takeaways from our 2018 RSW/US-Mirren 2018 New business Tools Report. The first, which you can download here, is based on a question from our original survey: What most impacts your consideration of new business tools? Per our report: Effectiveness or an ability to provide a […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

May 21, 2018/by Lee McKnight Jr

Avoid Grave Missteps in New Business Development

Ad Agency New Business, Ad Agency New Business Tips, New Business Development Challenges, New Business Development Infographics, Uncategorized

With the release of the new RSW/US infographic, Ups and Downs of Agency New Business, last week’s post told the story of a down: a “horror story” about a new business development prospect opportunity that went from hot to cold, seemingly at the click of the “Send” icon. Thinking they were being efficient, the agency sent […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

August 9, 2016/by Mark Sneider

Haunting. A Horror Story in New Business Development

Ad Agency New Business, Agency New Business Methodology, New Business Development Infographics, Uncategorized

As we were developing the Ups and Downs of Agency New Business infographic, a colleague here at RSW/US who is a New Business Director, shared a “down” that relates closely to “Level 4” of the infographic: Manage the Meeting. This experience happened about five years ago, but was so painful, the memory still haunts. The […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

August 1, 2016/by Mark Sneider

RSW/US Agency New Business Infographic: Navigate the Changing Dynamics in Agency/Marketer Relationships

Ad Agency New Business, New Business Development Infographics, New Business Development Reports, Uncategorized

We’re excited for our latest agency new business infographic (RSW/US Agency New Business Infographic: Navigate the Changing Dynamics in Agency/Marketer Relationships). We pulled the stats from our most recent RSW/US survey report (which, if you haven’t seen yet, you can download here: 2016 New Year Outlook Survey.) Download it here: 2016 RSWUS Marketer-Agency New Year […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

March 4, 2016/by Lee McKnight Jr

Does Your Culture Fuel Passion?

8 Animal Traits, Ad Agency New Business, Agency Leadership, Client Retention, Future-Proof Agency, New Business Development Challenges, New Business Development Infographics, New Business Development Tools, Strategy, Uncategorized

Over the past few weeks, our posts have presented the Agency of the Future, describing traits agencies will need to flourish in our rapidly evolving industry. Several traits we presented described how agencies can continuously grow in value as a partner to their clients. Others centered on becoming a more effective competitor as marketers consolidate agency partners. […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

October 8, 2015/by Mark Sneider

Future-Proofing Your Agency: Be like a Beaver

8 Animal Traits, Ad Agency New Business, Ad Agency New Business Tips, Future-Proof Agency, Inbound programs, New Business Development Challenges, New Business Development Infographics, Uncategorized

Your new business prospects are looking for something to sink their teeth into. As our series on future-proofing your agency has illustrated, marketers are consolidating agencies, and agencies are intensifying their agency new business efforts. Amid this increasingly competitive activity, marketers are telling us they receive information from hundreds of agencies who sound […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

October 2, 2015/by Mark Sneider

Future-Proofing Your Agency: Be like a Chimpanzee

8 Animal Traits, Ad Agency New Business, Agency New Business Tools, Future-Proof Agency, New Business Development Infographics, New Business Development Technology, New Business Development Tools, Uncategorized

This chart probably makes the point best: Marketing Technology has EXPLODED over the past five years. In 2011, the Chief Marketing Technologist Blog identified 100 Marketing Technology firms. As of January this year, that number approached 1900. Little doubt it will have passed the 2000 mark by the time January rolls around again. So what […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

September 23, 2015/by Mark Sneider

Future-Proofing Your Agency: Be like a Gray Wolf

8 Animal Traits, Ad Agency New Business, Agency New Business Methodology, Future-Proof Agency, New Business Development Infographics, Uncategorized

The numbers are enough to make you howl. Our recent survey shows: 59% of Marketers told us they have been consolidating agencies recently. 63% indicated they expected this trend to continue. At the same time, 88% of agencies say they are getting more aggressive with new business strategies. Accordingly, 79% of Agencies indicate the industry […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

September 17, 2015/by Mark Sneider

Future-Proofing Your Agency: Be like an Ant

8 Animal Traits, Ad Agency New Business, Future-Proof Agency, New Business Development Infographics, Uncategorized

It’s like returning to the Ant Farms of our childhood as we turn to the fifth important animal trait for future-proofing your agency. One reason ants are inspirational is their characteristic of working in a highly coordinated fashion. They modify their habitat and adapt to environmental changes; they utilize available resources and deploy division […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

September 10, 2015/by Mark Sneider

Agencies Say Tool Platforms Have Work To Do

The Most Critical Criteria For Choosing New Business Tools May Surprise You

Avoid Grave Missteps in New Business Development

Haunting. A Horror Story in New Business Development

RSW/US Agency New Business Infographic: Navigate the Changing Dynamics in Agency/Marketer Relationships

Does Your Culture Fuel Passion?

Future-Proofing Your Agency: Be like a Beaver

Future-Proofing Your Agency: Be like a Chimpanzee

Future-Proofing Your Agency: Be like a Gray Wolf

Future-Proofing Your Agency: Be like an Ant

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