Seasonal habits die hard.  It just feels like agency new business planning should be in the air! Years ago, as a Consumer Marketing Manager for top household cleaning products, spring brought flowers, birds returning from winter homes, and the hatching of the business planning process for the upcoming calendar year. It’s highly likely that the […]

The Advertising Age article, The Ad Agency of the Future Is Coming. Are You Ready?, is one that you may have seen.  If you haven’t, set aside some time to read it. As industry leaders from Procter & Gamble, Wunderman, PepsiCo, Omincom and others describe their views of the “Ad Agency of the Future”… how […]

…it would be worth peeling back a layer.   A data point that stood out in the RSW/US 2016 New Year Outlook Survey was 34% of Marketers indicating plans to increase spending somewhat or significantly in traditional media.    It was noteworthy for two reasons: This is the first time in recent years that Marketers indicated […]

As a participant in the 2016 RSW/US Thought Leader Survey, Jay Baer, President of Convince & Convert, posed several questions to agencies about their blogging activity. Of over 260 respondents, nearly a third (32%) admitted they do not maintain an active blog. To non-bloggers (and any not admitting their blog is not kept active), Jay […]

Agency Pricing & Financials

If there’s one question we get asked by agencies often, it’s around agency pricing. It’s tough to answer, with so many different factors and situations influencing the process. It’s also tough to find that kind of information generally without paying for it or belonging to an association. So the timing was ideal when Jami Oetting […]

In his timeless book, 7 Habits of Highly Effective People, Stephen Covey identifies the first habit as “Be Proactive”.   Always true in agency new business, it’s particularly important to remember when times are comparatively good: to be ultra-proactive – to make hay while the sun shines. In this recently posted video, RSW/US Owner and President, […]

Tim Williams for survey

  Is your firm practicing the Confirmation Bias? That’s the question Tim Williams, Founder and Managing Director of Ignition Consulting Group, asked himself when considering agency responses to survey questions he provided for the recent RSW/US Thought Leader Survey. Over two-thirds of agencies believe their positioning is unique relative to other firms.   However, when […]

Peter Caputa IV, Vice President of Sales at HubSpot, offers a truth that may hurt: “Most agencies aren’t doing a good job at Inbound; they only have their toes in the water,” comments Peter, as he considers the use of Inbound for agency new business.   Ideally you’ve had the chance to see the 2016 […]

If you’ve had the opportunity to read the RSW/US 2016 Thought Leader Survey Report, perhaps the section featuring questions from Michael Gass has sparked some new ideas for you on inbound and social media strategies to support your agency new business program. The Founder of Fuel Lines Business Development, Michael is an industry expert on […]

Our Agency New Business Thought Leader panel just keeps giving! Hopefully, you’ve had the chance to see the 2016 RSW/US Thought Leader Report, and related material.* In addition to providing questions and advice for the survey, each of the six participating Thought Leaders generously shared time for a more in-depth interview around the area of […]