In a recent client kickoff with an agency client, one of the principals said, “You know I get so many sales calls and emails and in the majority of them, they end with “we’d love to set some time to meet, we’d love to introduce ourselves, we’d love to. . . .something.” She went on to […]

  Our 2016 Thought Leader Survey presented questions from six industry Thought Leaders about current developments and trends in the industry.  Each panelist also offered a piece of agency new business advice. Best-selling author and consultant, Jay Baer is one of the contributors to the survey.  Jay’s blog, Convince and Convert, is the #1 content […]

Our 2016 Thought Leader Survey presented questions from six industry Thought Leaders about current developments and trends in the industry.  Each panelist also offered a piece of agency new business advice. Blair Enns, founder of Win Without Pitching is one of the Thought Leader panelists.   Win Without Pitching is a sales and marketing training […]

My favorite part of our annual survey reports are the addendums. We get unvarnished, raw feedback from agencies and marketers that you don’t typically get to read or hear. I highly recommend you take a look at the addendum in our 2016 New Year Outlook Survey Report. It features unedited answers to a question we […]

NYO cover for web

  It has become a rite of January:  The RSW/US New Year Outlook Survey Report. Over the years, the surveys have explored viewpoints from both Marketers and Agencies on emerging industry trends that range from new emerging media to spending expectations to the impact of organizational change and much more. The RSW/US 2016 New Year […]

2016 RSWUS Agency New Business Thought Leader Survey Report

We’re excited to release our second annual Agency New Business Thought Leader Survey Report this week. You can download it here: 2016 RSW/US Agency New Business Thought Leader Survey Report. Because we typically generate questions for our quarterly surveys, we thought it would be insightful to get perspective from some of the industry’s leading agency new […]

Entrepreneur recently instructed:  “Stop Trying to Kiss Your B2B Clients on the First Date“.   It’s a great analogy as advice goes on building relationships with prospective and new clients. Still, if you really want to “start dating” someone, do you give up the first time they decline an invitation to go out? One of the agencies I […]

agency new business

In our latest agency new business survey, we asked seven thought leaders in the agency new business space to provide questions they’d like to ask agency principals on the topics around agency new business. Of all the responses and findings, here are three new business areas agencies should take note of: 1. Agencies aren’t being […]

From our RSW/US survey report Changes in Social & Digital Media (2009-2012): 58% of Marketers state that they most often learn about new Agencies via emails.  49% say they learn about new Agencies via phone calls, and 49% say they learn about new Agencies by mailings they receive directly from Agencies.   And a release that accompanied […]