New Business Development Archives - Outsourced Ad Agency New Business

60% Of Marketers Get 6 To 10 Calls A Week From Agencies

Ad Agency New Business Challenges, New Business Development Prospecting

From page 12 of our 2017 RSWUS Agency-Marketer New Business Report, we asked the question: How often do you get calls or emails from marketing service firms? Per the graph below, even on the low side, 39% of marketers told us they get calls and emails at least 1-5 times a week. For those of […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

November 21, 2017/by Lee McKnight Jr

RSW/US Full-Service Agency Client Win-Commercial and Residential Hardware Company

RSW Client Win, RSW/US Agency New Business Resources

Great to see another RSW/US client win! Our client, a Midwest full-service agency, landed a project with a fast-growing commercial and residential hardware company. Congrats! Addressed Concerns with Consistent Follow Up This win happened because the RSW New Business Director addressed prospect concerns early and consistently followed up to ensure those concerns were allayed. Lee […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

April 5, 2017/by Lee McKnight Jr

Haunting. A Horror Story in New Business Development

Ad Agency New Business, Agency New Business Methodology, New Business Development Infographics, Uncategorized

As we were developing the Ups and Downs of Agency New Business infographic, a colleague here at RSW/US who is a New Business Director, shared a “down” that relates closely to “Level 4” of the infographic: Manage the Meeting. This experience happened about five years ago, but was so painful, the memory still haunts. The […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

August 1, 2016/by Mark Sneider

Your New Business Proposal: Feel Like All Your Shots Are Blocked? (Part I)

Ad Agency New Business Challenges, Ad Agency New Business Tips, Influence, New Business Development Challenges, Uncategorized

As if rejection isn’t bad enough, this is the first of a two-part series on the topic. This Harvard Business Review article, 5 Reasons Good Deals Get Rejected, refers to situations outside the realm of the agency new business proposal specifically, but the reasons DO apply. The article does a great job describing the “why” […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

June 29, 2016/by Mark Sneider

Analysis says: Be Relentless for Agency New Business

Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, Breaking through to prospects, New Business Development Challenges, New Business Development Prospecting, Uncategorized

And Persistent. Okay. I said it. AGAIN. We do talk about polite persistence a lot at RSW/US. Actually, we do more than TALK about it, we practice it. But if you’re a bit weary of us talking about being “politely persistent” in pursuit of new business prospects for clients, we could call […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

November 18, 2015/by Mark Sneider

Future-Proofing Your Agency: Be like a Gray Wolf

8 Animal Traits, Ad Agency New Business, Agency New Business Methodology, Future-Proof Agency, New Business Development Infographics, Uncategorized

The numbers are enough to make you howl. Our recent survey shows: 59% of Marketers told us they have been consolidating agencies recently. 63% indicated they expected this trend to continue. At the same time, 88% of agencies say they are getting more aggressive with new business strategies. Accordingly, 79% of Agencies indicate the industry […]

Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.

September 17, 2015/by Mark Sneider

Future-Proofing Your Agency Video: Be The Mountain Goat!

8 Animal Traits, Ad Agency New Business, New Business Development Infographics, Uncategorized

We survey Marketers regularly, and one of the questions we’ve asked: please assess your agency’s ability to keep pace with the evolution of digital marketing. With only 47% of Marketers saying their agency is ahead of the “digital curve”, a lot of agencies aren’t keeping up. Our Infographic, 8 Animal Traits You Need to Future […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

September 8, 2015/by Lee McKnight Jr

Future-Proofing Your Agency Video: Be The Horse

8 Animal Traits, Ad Agency New Business, New Business Development Infographics, Uncategorized

A survey that we run annually with Marketers establishes benchmarks on how their current agency is performing. One of the questions asks them to rate how reliable their agency is in consistently doing an excellent job on a 10-point scale. This goes beyond creative, media planning and buying; it includes the agency’s ability to discern […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

August 17, 2015/by Lee McKnight Jr

Ad Agency New Business Development-7 Things Marketers Want You To Know (But Don’t Always Tell You)

Ad Agency New Business, Ad Agency New Business Challenges, Ad Agency New Business Tips, Ad Agency New Business Trends, Industry Trends Impacting Agency New Business Development, New Business Development Challenges, Uncategorized

The process of ad agency new business development currently takes place at a time of vast change-coming out of the recession and with tools agencies didn’t have access to even five years ago. In many ways, it’s recently gotten easier-agencies tell us that budgets are opening up and projects are more numerous. The recent trend […]

Lee McKnight Jr

I’m the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.

www.rswus.com

November 20, 2013/by Lee McKnight Jr

Posts

60% Of Marketers Get 6 To 10 Calls A Week From Agencies

RSW/US Full-Service Agency Client Win-Commercial and Residential Hardware Company

Haunting. A Horror Story in New Business Development

Your New Business Proposal: Feel Like All Your Shots Are Blocked? (Part I)

Analysis says: Be Relentless for Agency New Business

Future-Proofing Your Agency: Be like a Gray Wolf

Future-Proofing Your Agency Video: Be The Mountain Goat!

Future-Proofing Your Agency Video: Be The Horse

Ad Agency New Business Development-7 Things Marketers Want You To Know (But Don’t Always Tell You)

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