You Don’t Want To Be The AOR

Blasphemy! You don’t want to be the AOR? Explain. And so I will. In a normal day, I talk to multiple agencies, and a little while back, I had a conversation with an agency principal that stuck with me. He described a client they had: a Fortune 500 company they’d worked with for 3 years…
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Avoiding The New Business Hit And Run

Agency new business often comes in the form of an initial project, and that’s not a bad thing, but agencies don’t often think long-term about avoiding the new business hit and run. What is this new business hit and run you speak of? I can’t take credit for the term, one of our clients threw…
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RSW/US Team Volunteer Efforts In Madeira, Ohio

We don’t post a lot on our company philanthropy efforts here on the blog, we typically save that for our Facebook page, but we are proud of the work that we do throughout the year and wanted to share. We volunteered recently in the city we work in, Madiera, Ohio, and helped mulch and clean…
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Marketing Automation For Agencies-You’ve Come A Long Way Baby

As we did with social media coming off our 2017 New Business Tools Report, over the course of the coming months we’ll bring the spotlight on other categories from the report. In this case, we’re focusing on marketing automation for agencies, or inbound platforms. These platforms were either wholly embraced or eschewed initially- many agencies…
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Make Your Prospects Crave What You’re Selling through Storytelling

We’re excited to have a guest post by Jody Sutter, owner of The Sutter Company, a business development consultancy working with small agency CEOs to activate their natural talents for business development through programs that are easy to embrace and take the agency’s available resources into consideration. You can reach Jody at jody@thesuttercompany.com. (Thanks Jody!)…
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The Two Headed Beast Called Chemistry

Agency Chemistry

I just completed two agency searches on the RSW/AgencySearch side of our business and both really brought to life the importance of two types of chemistry during an agency search. Chemistry as we all traditionally know it – client-agency chemistry is of central importance. If the marketing client doesn’t feel good about you or your…
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The 2017 New Business Tools Annual Report Webinar

You can register here for The 2017 New Business Tools Annual Report Webinar-Wednesday, June 7th, 12pm-12:45pm EST. The webinar will be based on our latest 2017 Tools Report co-sponsored with Mirren New Business. In it, RSW/US VP of Sales, Lee McKnight Jr., will walk you through the tools your agency peers find most useful to drive…
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The Art (?) of Self-Selection

Agency self selection

Prospecting is a funny game.  There are times when prospects you never expect to materialize or possess great value, prove to be your best clients. I’ve seen it on our side of our business as we reach out to agencies to learn more about their agency new business needs. Bigger isn’t always better in the…
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2017 Agency New Business Tools Report-Social Media: Punch Drunk And Not In Love

Our blog series focusing on our latest report, The RSWUS-Mirren 2017 New Business Tools Report. 2017 Agency New Business Tools Report-Social Media: Punch Drunk And Not In Love Oh social media, when it comes to driving new business, you are indeed punch drunk. For yet another year, social media is the most-used category, as reported…
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