Combating the rise of in-house agencies

In-House Agencies-Friend or Foe? We’ve talked about trends like increasing amounts of project work from our latest survey report, and another is the rise of in-house agencies. Nearly 80% of agencies predict their clients will move some marketing services in-house in 2017-that’s a 23% increase over 2016’s prediction. Now it’s only that-a prediction, but it’s…
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The 3C’s to Successful Pipeline Building

Consistency

The 3C’s to Successful Pipeline Building. Too many agencies prospect in fits and spurts. Too many agencies are terrible at marketing themselves. Too many agencies don’t take the time to build an organized new business process. Winning new business starts with building a solid pipeline of potential opportunities. Building a solid pipeline starts with developing…
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Client Turnover-Uncomfortably Numb

Client Loyalty, Project Work and Agency New Business I had an agency principal describe his current feelings toward the agency business recently, and on the whole, he still enjoys what he does, has a strong agency and is, for the most part, keeping up with new business. But he’s staying about the same year over year,…
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When Times Are Good…They Can Look Good

Agency New Business Hope

“We’re Starting The Year Out With A Lot of New Business, So I Think All Is Good.” Something I have heard from agencies more this January than in month’s past.  And while this is great, agencies need to think beyond what is today and plan for tomorrow – on two fronts: Investment in their business…
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The 2017 RSW/US New Year Outlook Survey Report Is Available Now

200 marketing agency executives and senior level marketers across the United States and Canada completed the 2017 RSW/US New Year Outlook survey during December, 2016. 2017 RSW/US New Year Outlook Survey Report   Download it here and featured in Adweek: New Study Finds That Agencies and Marketers Are Still at Odds in 2017  2017 Outlook for Advertising…
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Kaizen for Agency New Business

Kaizen for agency new business

Agency new business. Never static. Always changing. This includes the tools you use, the process you employ, and the people that support the program. It also includes an objective look at what’s working and not working on an on-going basis. Just left a meeting with a current marketing agency client that has been with us…
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You Need New Business Insurance

The good news: heading into last year, ad agency employment reached its highest level since 2001. Given the tumultuous and ever-evolving nature of the industry, especially post-2008, it’s fantastic to see-but from a new business standpoint, the good times tend to make agencies forget a few things. New Business Insurance? Why and what is this…
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“61 in 16!”

agency new business

61 wins for our agency clients in 2016! How sweet it is! We set closing goals for our clients every Quarter…and every Quarter this year we exceeded those goals, which made the entire RSW/US organization feel great! It was about 7 years ago (we started in 2005) that we changed the orientation of our firm…
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Mariah’s Agency New Business Lesson

Something about a dropping ball should make any performer nervous on New Year’s Eve, I would think. I know.  You’ve probably already heard far more than you ever wanted to or imagined you would about Mariah’s monumental moment on New Year’s Eve. A frustrating way to end 2016 for her, I’m sure.  Still a great…
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The Advertising Industry Today: Like Weather Fronts Colliding

Advertising industry

RSW/US Survey: Is the Advertising Industry Adapting Well to the Modern World? Good news, Agencies!!  Marketers say yes. This is an upbeat finding of the RSW/US 2016 Agency New Business Survey Report: marketers generally see the advertising industry adapting well to the “modern world”. Our recent post,  If our Agency new Business Survey was a…
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