Twitter For Agency New Business-Where I was Wrong (and Still A Bit Right)

Agency New Business

Back from the BOLO digital conference this week with quite a bit of useful information to digest. In one group conversation, the question of social media usage for agency new business came up. One of my often repeated call to arms for agencies is, Don’t just tweet to each other. My thinking has always been,…
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10 Agency New Business Questions for Paul Pomeroy

Paul Pomeroy

Following is the second in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this post, we asked 10 Agency New Business Questions to Paul Pomeroy at ab+c in…
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RSW/US Ad Agency New Business-Perfecting the RFI & RFP

ad agency new business

Mark Sneider of RSW/US was recently interviewed by Jean-Pierre Lacroix of Shikatani Lacroix on the topic of ad agency new business RFP and RFI creation. In this video, Mark talks about ways to improve the RFI/RFP process. Many thanks to Shikatani Lacroix for the interview opportunity.      

5 Agency New Business Questions Agency Principals Need To Ask Their Team Now

Agency New Business Questions

An article in the Executive Street blog, 5 Questions CEOs Should Ask to Energize the Next Staff Meeting, isn’t about agency new business, but does apply directly to agency new business. So all due credit to Richard Browne who wrote the article, as I’m taking a few of these questions directly from there, and altering others. So…
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Agency New Business: 3 Wake-up Calls

agency new business

In our latest agency new business survey, we asked seven thought leaders in the agency new business space to provide questions they’d like to ask agency principals on the topics around agency new business. Of all the responses and findings, here are three new business areas agencies should take note of: 1. Agencies aren’t being…
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Reason 523 For An Agency New Business Strategy=An RFP Takes 1 Person 22+ Hours

Agency New Business Strategy

When I talk with agencies about RSW/US new business development/lead gen services, RFPs do enter the conversation, but I always throw out this caveat: our agency new business strategy does not include  chasing RFPs for our agency clients. Does that mean we ignore them? No, because we know there are some clients and some sectors where RFPs…
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In Agency New Business, Make Them Feel Like You’re ALWAYS Ramping Up

In a post back in February: A Desired Agency New Business Outcome – Make Them Feel Like You’re Ramping Up I spoke about how a few of the agencies selected in recent searches we managed on the RSW/AgencySearch side of our business made the client feel like they were already ramping up. They tailored the presentation…
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7 Things Really Persuasive People (and Agencies) Do

This article in Forbes by Kevin Daum about the 7 things that really persuasive people (and in my opinion agencies) do, was fantastic!       Two reasons:  1. Great advice if you’re in an agency new business role for your agency. 2. Great advice to agencies in general – relative to how they need to think…
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