Email, you used to be . . .sexier

Email sexy

How about a quick and dirty agency new business post on making what could be cold calls warmer? With all the talk of social media platforms, as effective as they can be, personal calls and emails, to name just two, are still vital and effective. Email doesn’t get much pub these days; it’s just not…
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Ad Agencies: When It Comes to New Business, Now is Not the Time to Pull a Kanye

kayne west vma taylor swift video

In terms of new business: agencies, you’ve got to get respectfully aggressive right about now. Your clients are slowly starting to spend, those prospects you’ve been consistently reaching out to (you’ve been doing that, right?) are at least thinking about their spend and you’ve got to be at the forefront in terms of expertise and…
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Ad Agencies: Blog For Love! (or for new business, that’s probably better)

The blog tends to get overshadowed these days, doesn’t it? With all the other social platforms out there, we’ve heard more than once about the death of the blog. But from an agency new business standpoint, that couldn’t be further from the truth.Sure, some agencies, like BooneOakley have turned a YouTube video into their homepage,…
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Case Studies-The Bane of Ad Agency New Business?

Case studies are often the bane of our clients’ existence, especially at the beginning of a targeted new business effort. There’s a lot of craft that goes into any given case study (I know, I’m preaching to the choir on that point). Length, form and content are only some of the factors that go into…
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File this under: Best Use of Agency Twitter application for Fresh Buns

This isn’t a brand new story, but it’s so cool, and we came upon a similar problem this afternoon. We have a Hawaiian Shaved Ice stand/hut a few blocks away (Poppy’s). Who knows when they’re actually open-they’re supposed to be open every Summer weekday from 10am to 4pm or something along those lines. Well, they’re…
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Ad Agency New Business: Feed the Beast (Content is King)

Feed The Beast

Please don’t fault us for a bit of shameless self-promotion, but we’ve started a really spirited conversation over on the 4A’s Business Development blog with our owner, Mark’s Dangers of Agency New Business Social Media. Here’s a recent post from 4A’s Smart Brief: If your business development dance card is not full, you may want…
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5 Ways to Activate Your Ad Agency New Business Toe

big toe

As Michael Gass points out in a past post, the biggest DANGER of social media…is doing nothing. Couldn’t agree more. Not only does “doing nothing” mean sitting idly by and watching other agencies blog, tweet, and post on Facebook, but it also means starting a program and not “activating” it. Simply dipping your toe in…
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LinkedIn-The Shemp of the Social Media Three Stooges? (Updated)

(August, 2010: LinkedIn has has made some effective improvements since I originally wrote this post, I’ve added a few more recommendation below.) So one platform that doesn’t seem to get as much play with in the new business/social media context is LinkedIn. Sure you’re probably signed up, maybe you’ve filled out 60% or less of…
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Can we call it something else besides “Adding Value?”


I came upon a post from Dosh Dosh about adding value. It’s something we espouse here at RSW/US, but I cringe at the phrase-it’s just become so trite. So I liked going back to the tried and true: Because some people still don’t get it. What’s the underlying principle for successful online marketing, selling or…
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