The Ad Agency New Business Isolation Booth-Don’t Get In It

A strong ad agency new business post from Phil Johnson at agency PJA on Advertising Age’s Small Agency Diary. Phil lays out a brief yet concise recap of the agencies new business development history. The below paragraph describing their early process encapsulates how so many agencies handle new business and we hear some version of…
Read more

I Wonder If You’ve Seen This

You’re going to see some upcoming pieces on agency new business prospecting outside the realm of social media, but I’ve been meaning to post this video from Common Craft, a small company in Seattle, Washington. They were founded as an online community consulting company and started making videos in 2007. I imagine if you see…
Read more

The Changing Role of Rainmakers

rainmakers

In a recent Adweek article, Andy McMains notes that it is getting more difficult to find quality new business development people. Not terribly surprising…as we have found in our annual New Business Manager surveys (click here for survey) that most new business managers don’t last much longer than a typical CMO. Click here for Adweek…
Read more

Landing Pages and Agency New Business

makeovers

Category/Sector specific landing pages have been an ongoing agency new business tool we’ve utilized with many of our clients. Roberta Rosenberg at Copyblogger does a nice “landing page makeover” as part of the blog’s tutorials on landing pages, and while the post is about Cars Helping America, and helping to increase more people donating cars…
Read more

Communication, Perception and the Waiting Game

We’re pleased to have a piece on Second Wind’s site this week. It’s called Communication, Perception and the Waiting Game and is a continuation of insights into our 2009 1/2 Client-Agency Economic Outlook Report. To read the piece, click here. In the piece, and in our business, we’re focusing on how best to use these…
Read more

The Definition of Marketing-Open the Floodgates

Floodgate clamshell

One social media blog I enjoy (and I’m not the only one based off the amount of comments he gets) is Web Strategy by Jeremiah Owyang. You should check it out sometime if you’re interested in staying current on social media and also finding some information you can actually use. He occasionally wavers to the…
Read more

Break On Through-5 Tips to Enhance Your New Business Communication

doors-break

When writing sales and new business letters, some people still seem to write paragraph after paragraph of plain, boring text. Even though the content may be ‘great’, if something is too long, at first glance it can appear boring. If you’re trying to attract someone’s attention, you need to jazz the look of it up…
Read more

Ad Agency New Business: Why Won’t They Listen?

Listen

Tips for More Effective Prospect Communications     Chances are high that your new business prospects are hearing from a lot of other firms who want to win their business too. With the vast amount of information prospects receive –  through mail, phone calls, email and more – what can you do to raise the…
Read more

When to Take My Name Off the Door

leo burnett

I have carried an Ad Age article (dated July 31, 1995) around with me since the day it was released, posting it on the various walls of marketing and marketing service companies I have worked for. It currently sits on the wall of my office at RSW/US as a reminder to always add value in…
Read more

Plan the Prospecting

While most agencies set financial budgets for the coming year, few lay out a prospecting calendar for the coming year. Lay out the plan for the year. Giving yourself a full-year view of your upcoming efforts is a great way to make sure you’re setting the right priorities and you’re creating the best possible opportunities…
Read more