Some agencies decide they want to land that big client, a “whale”, and focus their new business strategy solely on 5 to 10 of those in the hopes of landing just one.

Aspirational prospects should be included in your new business plan, but this 25th episode of 3 Takeaways explains why it’s not worth the risk to limit your strategy this way.

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Lee McKnight Jr
VP of Sales
I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at lee@rswus.com. What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.