When it’s all really clicking

Received this update from one of our clients yesterday and just thought I’d share as their program is really clicking.

This client has been with us two years and has seen a number of wins.

Like any program, the success of the program takes smart planning, great collaboration, solid value-added nurturing, and persistence on the part of the client and the new business director.

Regardless of whether you use an outsourced agency new business group like us or you hire someone to operate in your four walls, this is the way programs should look on an on-going basis.  You should have some wins, some hots, some shorter term opportunities, some longer term.

(I’ve masked the company names so you can’t go after them!)

Move the agency new businss needle



Great news!! And very sorry I missed our update call this morning — I was on another conference call that ran long.


Quick updates:

  1. National Entertainment Organization — Great news on securing a Follow-up call!!!!! Thanks for reconnecting with them!
  2. Furniture Start-up – The Prospect reached out to me late last week and has a potential assignment for us (a new product they want to launch to the consumer marketplace). Her and her team called me yesterday (late-afternoon) and outlined what they are looking for and I’m sending her a proposal by the end of this week. If all goes well, they want to start working with us by the end of August (and I don’t think they’re considering any other resource)!!
  1. CPG (Beverage Company) – The Prospect contacted me and said he’d like to meet again to review some additional ideas that have come up with for extending the campaign into Outdoor and digital – this is on top of what we’ve already done for them! He said he’d need a few weeks, but we’ll likely meet the last week of August. He also said he’d like to discuss using us more on an ongoing basis.
  2. Furniture Manufacturer — I met with them a few weeks ago and they are very interested in working with us. I gave them a proposal to get started and we’re discussing that via conference call tomorrow.
  3. College/University — Great conversation and she said our timing is great as she’s open right now to looking at new resources. She needed a month or so before she would be ready to discuss opportunities, so she encouraged us to “stay in touch” and start a more serious conversation on proposals a little later.
  4. Bank/Credit Union — trying to set up a longer-term planning meeting for this fall and prep for 2018. Don’t think they’ll be ready to do that for another month or so.
  5. Building Product Manufacturer — Trying to bring the product team to our city for a 2018 planning meeting, it may be early September before that can happen. I am working on a proposal with another product marketing team for a potential initiative/product launch that may happen as soon as this fall — proposal will be going out to them yet this week.
  6. Building Product Manufacture — still trying to get an audit + proposal meeting on the books; this has been delayed mostly due to my schedule … but I’ll get that meeting scheduled by EOW.

I think that’s everything? Hope that helps?

Let me know. Thanks!!



Author: Mark Sneider

Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.