LinkedIn Sales Advisors recently sent out findings from their Advisors Community on prospecting lists, and one stat stood out: 78% of sales professionals create or update a list to manage leads and prospects multiple times a week!

RSW/US Director of List Operations, Nicole Bouchard, breaks down the strategy and process behind developing a targeted list of prospects.

Nicole showcases the various tools used to research, build and ultimately verify best contact(s) within a company for outreach.

In this webinar you will:

– Learn best practices on how to focus your efforts

– Review various resources that are available for prospect research

– Get insider examples of effective list building processes


I'm the VP of Sales at RSW/US. We specialize in working with services firms to help drive and close new business-if you need help with that, email me at What I actually do: drive sales efforts to bring ad agencies and services firms on board with RSW, create content around successful new business tactics and help drive RSW/US marketing objectives, including social media channels, blog content, webinars, video and speaking engagements. Dig it.