Our 9/30/20 webinar, Perspective On The Agency New Business Environment, 2020 and Beyond, presented by RSW/US President, Mark Sneider, that digs into the findings of our 2020 Agency New Business Report.
This is the 10th year of our survey and Mark presents comparable data available across all previous editions, providing insight on trends in key areas over the past decade.
In 2020, so far, 67% of agencies report it’s “harder” or “much harder” to obtain new business.
The five-year average from our reports, however, is 40%.
So while this year has been like no other, there’s reason to be optimistic about the new business enviroment, especially for small-to mid-sized agencies.
Mark presents several stats and explanations as to why, including topics like competitive pitching frequency, the impact of trade show pauses, new business director effectiveness, gorilla clients, and overall new business program and closing frequency.
More on our report (which you can download in the link in our first sentence above):
This year’s survey and the resulting RSW/US 2020 Agency New Business Report are of course taking place in a time like no other, and while our survey wasn’t focused around the pandemic’s effects, it was impossible not to ask and answer our questions through that lens.
Over 5,000 Agency executives nationwide had the opportunity to participate, and in fielding the survey, we wanted to discern how the challenges and dynamics of agency new business efforts have evolved with the relentless pace of rapidly developing media channels and marketing technologies.
Our hope is the key findings and implications of the study presented in this report provide value to you as you develop your plans for the remainder of 2020 and into 2021.